| Serial Number | 88000998 |
| Word Mark | TRUE EVERYDAY |
| Filing Date | Thursday, June 14, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 8, 2025 |
| Registration Number | 5666562 |
| Registration Date | Tuesday, January 29, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 13, 2018 |
| Goods and Services | Bras |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, August 9, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Saturday, September 30, 2017 |
| First Use In Commerce Date | Saturday, September 30, 2017 |
| Party Name | WNWHP, LLC |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | NEW YORK, NY 10036 |
| Party Name | BRIIPCO LTD. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 11 - Company |
| Address | LONDON WC2H 9JQ GB |
| Party Name | TRUE & CO. DELAWARE |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SAN FRANCISCO, CA 94102 |
| Party Name | TRUE & CO. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94102 |
| Party Name | TRUE & CO. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94102 |
| Party Name | TRUE & CO. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94102 |
| Event Date | Event Description |
| Wednesday, June 20, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, October 1, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, October 24, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 13, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 13, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 29, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, July 24, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, January 10, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, January 29, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, March 27, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, March 29, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, June 18, 2018 | NEW APPLICATION ENTERED |
| Thursday, October 4, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, March 29, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, March 29, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 29, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, March 29, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, February 26, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, March 31, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, March 31, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, August 8, 2025 | CANCELLED SEC. 8 (6-YR) |
| Monday, March 31, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |