| Serial Number | 77591119 |
| Word Mark | TRUE BLUE |
| Filing Date | Monday, October 13, 2008 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 7, 2016 |
| Registration Number | 3755692 |
| Registration Date | Tuesday, March 2, 2010 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 10, 2009 |
| Indication of Colors claimed | The color(s) blue and white is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the words "TRUE BLUE" appearing in the color white inside a blue circle. |
| Goods and Services | consulting services in the fields of marketing, advertising, and consumer research; advertising agency services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 7, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, November 24, 2009 |
| First Use In Commerce Date | Tuesday, November 24, 2009 |
| Party Name | Saatchi & Saatchi North America, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10014 |
| Party Name | Saatchi & Saatchi North America, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10014 |
| Party Name | Saatchi & Saatchi North America, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10014 |
| Event Date | Event Description |
| Friday, October 7, 2016 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, March 2, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, January 27, 2010 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Tuesday, January 26, 2010 | ASSIGNED TO LIE |
| Friday, January 22, 2010 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, January 19, 2010 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, November 24, 2009 | USE AMENDMENT FILED |
| Tuesday, January 19, 2010 | EXTENSION 1 GRANTED |
| Tuesday, November 24, 2009 | EXTENSION 1 FILED |
| Thursday, January 14, 2010 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, November 24, 2009 | TEAS EXTENSION RECEIVED |
| Tuesday, November 24, 2009 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 2, 2009 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 10, 2009 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 18, 2009 | NOTICE OF PUBLICATION |
| Friday, January 30, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, January 30, 2009 | ASSIGNED TO LIE |
| Friday, January 16, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, January 15, 2009 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 14, 2009 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 14, 2009 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, January 13, 2009 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, January 13, 2009 | NON-FINAL ACTION E-MAILED |
| Tuesday, January 13, 2009 | NON-FINAL ACTION WRITTEN |
| Tuesday, January 13, 2009 | ASSIGNED TO EXAMINER |
| Friday, October 17, 2008 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Thursday, October 16, 2008 | NEW APPLICATION ENTERED IN TRAM |