| Serial Number | 98919052 |
| Word Mark | TRUE ALTERNATIVES |
| Filing Date | Monday, December 23, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 28, 2026 |
| Registration Number | 8235651 |
| Registration Date | Tuesday, April 28, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 15, 2025 |
| Goods and Services | Financial services, namely, investment advice, investment management, investment consultation, and investment of funds for others; Hedge and mutual fund investment services |
| Goods and Services | Entertainment services, namely, providing podcasts in the field of longevity, health, wellness, leadership, finance, and investment |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 23, 2024 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, September 22, 2025 |
| First Use In Commerce Date | Monday, September 22, 2025 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 23, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, November 20, 2024 |
| First Use In Commerce Date | Wednesday, November 20, 2024 |
| Party Name | Stone Ridge Asset Management LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10017 US |
| Party Name | Stone Ridge Asset Management LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10017 US |
| Party Name | Stone Ridge Asset Management LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10017 US |
| Event Date | Event Description |
| Monday, December 23, 2024 | NEW APPLICATION ENTERED |
| Monday, December 23, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 9, 2025 | ASSIGNED TO EXAMINER |
| Monday, June 9, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 9, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 15, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 15, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 9, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, October 13, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, October 13, 2025 | SOU EXTENSION 1 FILED |
| Monday, October 13, 2025 | SOU EXTENSION 1 GRANTED |
| Monday, October 13, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, October 14, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, April 6, 2026 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, October 13, 2025 | USE AMENDMENT FILED |
| Wednesday, April 8, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, April 9, 2026 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, April 9, 2026 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, April 28, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 28, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |