| Serial Number | 97898829 |
| Word Mark | TRUE |
| Filing Date | Thursday, April 20, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 11, 2024 |
| Registration Number | 7411896 |
| Registration Date | Tuesday, June 11, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 26, 2024 |
| Description of Mark | The mark consists of the word "TRUE" where the "E" is comprised of the shape of Florida forming part of the letter. |
| Pseudo Mark | TRUE FLORIDA |
| Goods and Services | Hats; Shirts; Sun protective clothing, namely, shirts |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | On-line retail store services featuring shirts, hats, stickers and insulated sleeve holders for beverage cans |
| NOT AVAILABLE | design of the state of Florida |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 16, 2023 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, April 15, 2022 |
| First Use In Commerce Date | Friday, April 15, 2022 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 16, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, April 15, 2022 |
| First Use In Commerce Date | Friday, April 15, 2022 |
| Party Name | LOOK FOR THE GOOD, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | DELRAY BEACH, FL 33483 |
| Party Name | LOOK FOR THE GOOD, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | DELRAY BEACH, FL 33483 |
| Party Name | LOOK FOR THE GOOD, LLC |
| Party Type | 12 - New Owner Before Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | DELRAY BEACH, FL 33483 |
| Party Name | TRUE FLORIDA REALTY, INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | DELRAY BEACH, FL 33483 |
| Party Name | True Floridian Company LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Palm Beach, FL 33401 |
| Event Date | Event Description |
| Monday, April 24, 2023 | NEW APPLICATION ENTERED |
| Wednesday, January 17, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, May 16, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 17, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, January 10, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, January 23, 2024 | NON-FINAL ACTION WRITTEN |
| Tuesday, January 23, 2024 | NON-FINAL ACTION E-MAILED |
| Tuesday, January 23, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, February 7, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, February 7, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, February 7, 2024 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Wednesday, February 7, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, February 7, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, February 7, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, February 15, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, February 15, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 15, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, February 9, 2024 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Tuesday, February 20, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 6, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, March 6, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 26, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 26, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 11, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 11, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, February 28, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |