TRUE Trademark

Trademark Overview

On Tuesday, July 22, 1997, a trademark application was filed for TRUE with the United States Patent and Trademark Office. The USPTO has given the TRUE trademark a serial number of 75328558. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, August 27, 2020. This trademark is owned by ECOCO, Inc.. The TRUE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

non-medicated hair and scalp treatments, namely, hair moisturizer, hair conditioner, hair styling gel, hair mousse, hair lotion, hair spritz, hair oil sheen and hair spray
true

General Information

Serial Number75328558
Word MarkTRUE
Filing DateTuesday, July 22, 1997
Status800 - REGISTERED AND RENEWED
Status DateThursday, August 27, 2020
Registration Number2309659
Registration DateTuesday, January 18, 2000
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 23, 1999

Trademark Statements

Goods and Servicesnon-medicated hair and scalp treatments, namely, hair moisturizer, hair conditioner, hair styling gel, hair mousse, hair lotion, hair spritz, hair oil sheen and hair spray

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, August 14, 1997
Primary Code003
First Use Anywhere DateTuesday, June 30, 1998
First Use In Commerce DateTuesday, June 30, 1998

Trademark Owner History

Party NameESTYLE CORP, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressJACKSONVILLE, FL 32224
Party NameECOCO, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressChicago, IL 60639
Party NameECOCO, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChicago, IL 60639
Party NameECOCO, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChicago, IL 60639

Trademark Events

Event DateEvent Description
Wednesday, September 29, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, September 29, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 29, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, September 29, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, September 29, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, September 15, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, August 27, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, August 27, 2020REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Thursday, August 27, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, August 27, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, July 17, 2020TEAS SECTION 8 & 9 RECEIVED
Tuesday, June 2, 2009REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, June 2, 2009REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, June 2, 2009ASSIGNED TO PARALEGAL
Friday, April 3, 2009REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Friday, April 3, 2009PAPER RECEIVED
Thursday, June 1, 2006CASE FILE IN TICRS
Tuesday, February 21, 2006REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, February 17, 2006ASSIGNED TO PARALEGAL
Friday, January 20, 2006REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Friday, January 20, 2006PAPER RECEIVED
Tuesday, January 18, 2000REGISTERED-PRINCIPAL REGISTER
Monday, November 8, 1999ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, October 29, 1999ASSIGNED TO EXAMINER
Thursday, October 28, 1999STATEMENT OF USE PROCESSING COMPLETE
Wednesday, September 29, 1999USE AMENDMENT FILED
Tuesday, June 15, 1999NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 23, 1999PUBLISHED FOR OPPOSITION
Friday, February 19, 1999NOTICE OF PUBLICATION
Monday, December 21, 1998APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 8, 1998CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, March 13, 1998NON-FINAL ACTION MAILED
Monday, March 2, 1998ASSIGNED TO EXAMINER

Related Keywords

true hair lotion mousse spritz sheen spray styling conditioner scalp treatments