TRUCHOICE Trademark
Trademark Overview
On Monday, October 7, 2024, a trademark application was filed for TRUCHOICE with the United States Patent and Trademark Office. The USPTO has given the TRUCHOICE trademark a serial number of 98788722. The federal status of this trademark filing is SU - REGISTRATION REVIEW COMPLETE as of Wednesday, June 3, 2026. This trademark is owned by TruChoice Financial Group, LLC. The TRUCHOICE trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Educational services, namely, providing online, non-downloadable webinars, publications in the nature of articles, online video journals in the nature of vlogs, and videos in the field of insurance and annuities; Education services, namely, workshops, seminars, conferences, coaching, training, and classes in the field of insurance and annuities
Providing sales lead and referral services in the fields of insurance and annuities
Providing an online, non-downloadable computer software platform for managing, operating, and developing insurance agency business; Software as a Service (SAAS) services featuring software for managing, operating, and developing insurance agency business
General Information
| Serial Number | 98788722 |
| Word Mark | TRUCHOICE |
| Filing Date | Monday, October 7, 2024 |
| Status | 819 - SU - REGISTRATION REVIEW COMPLETE |
| Status Date | Wednesday, June 3, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 1, 2025 |
Trademark Statements
| Goods and Services | Educational services, namely, providing online, non-downloadable webinars, publications in the nature of articles, online video journals in the nature of vlogs, and videos in the field of insurance and annuities; Education services, namely, workshops, seminars, conferences, coaching, training, and classes in the field of insurance and annuities |
| Goods and Services | Providing sales lead and referral services in the fields of insurance and annuities |
| Goods and Services | Providing an online, non-downloadable computer software platform for managing, operating, and developing insurance agency business; Software as a Service (SAAS) services featuring software for managing, operating, and developing insurance agency business |
| Pseudo Mark | TRU CHOICE |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 7, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, March 5, 2018 |
| First Use In Commerce Date | Monday, March 5, 2018 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 7, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, March 5, 2018 |
| First Use In Commerce Date | Monday, March 5, 2018 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 7, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, March 5, 2018 |
| First Use In Commerce Date | Monday, March 5, 2018 |
Trademark Owner History
| Party Name | TruChoice Financial Group, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Clearwater, FL 33759
US |
| Party Name | TruChoice Financial Group, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Minneapolis, MN 55426
US |
Trademark Events
| Event Date | Event Description |
| Monday, October 7, 2024 | NEW APPLICATION ENTERED |
| Wednesday, April 9, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 10, 2025 | ASSIGNED TO EXAMINER |
| Monday, April 7, 2025 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Friday, April 11, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, April 11, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, April 11, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, April 7, 2025 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Monday, April 7, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, May 28, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, May 28, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 28, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, May 29, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 25, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 1, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 1, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 26, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, October 10, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, October 10, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, October 10, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 16, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, December 16, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, December 16, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 30, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, December 30, 2025 | USE AMENDMENT FILED |
| Tuesday, May 12, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, June 2, 2026 | SU - NON-FINAL ACTION - WRITTEN |
| Tuesday, June 2, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, June 2, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 3, 2026 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, June 3, 2026 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
