TRUCHOICE Trademark
Trademark Overview
On Monday, October 7, 2024, a trademark application was filed for TRUCHOICE with the United States Patent and Trademark Office. The USPTO has given the TRUCHOICE trademark a serial number of 98788722. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Friday, April 11, 2025. This trademark is owned by TruChoice Financial Group, LLC. The TRUCHOICE trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Educational services, namely, providing online, non-downloadable webinars, publications articles, vlogs, and videos in the field of insurance and annuities; Education services, namely, workshops, seminars, conferences, coaching, training, and classes in the field of insurance and annuities
Sales lead and referral services in the fields of insurance and annuities
Providing an online platform for managing, operating, and developing insurance agency business; Software as a Service (SAAS) services, namely, software for managing, operating, and developing insurance agency business
General Information
| Serial Number | 98788722 |
| Word Mark | TRUCHOICE |
| Filing Date | Monday, October 7, 2024 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Friday, April 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Educational services, namely, providing online, non-downloadable webinars, publications articles, vlogs, and videos in the field of insurance and annuities; Education services, namely, workshops, seminars, conferences, coaching, training, and classes in the field of insurance and annuities |
| Pseudo Mark | TRU CHOICE |
| Goods and Services | Sales lead and referral services in the fields of insurance and annuities |
| Goods and Services | Providing an online platform for managing, operating, and developing insurance agency business; Software as a Service (SAAS) services, namely, software for managing, operating, and developing insurance agency business |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 7, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 7, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 7, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | TruChoice Financial Group, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Minneapolis, MN 55426 |
Trademark Events
| Event Date | Event Description |
| Monday, October 7, 2024 | NEW APPLICATION ENTERED |
| Monday, April 7, 2025 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Wednesday, April 9, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 10, 2025 | ASSIGNED TO EXAMINER |
| Friday, April 11, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, April 11, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, April 11, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
