| Serial Number | 88425462 |
| Word Mark | TRUCENTIVE |
| Filing Date | Friday, May 10, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 3, 2019 |
| Registration Number | 5925593 |
| Registration Date | Tuesday, December 3, 2019 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 17, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of The wording "TruCentive" with a carrot as the letter I utilizing a heart shape for the carrot stems/leaves. |
| Goods and Services | Providing temporary use of non-downloadable software for automating customer incentive and engagement programs; Providing temporary use of non-downloadable digital marketing platform for assisting third parties with engaging with customers via customized digital communications, reminders, digital coupons, offers, rebates, vouchers and compliance messaging; providing temporary use of non-downloadable software for tracking, sending, managing and delivering customer rewards and incentives and recouping value of unused rewards; providing temporary use of non-downloadable software for designing, branding, delivering, tracking and managing customer messages, marketing campaigns and digital gifts, gift cards, coupons, offers, rebates and vouchers and for recouping the value of unused gifts and rewards; providing temporary use of non-downloadable software for tracking and analysis of marketing campaign effectiveness and utilization of digital gifts, gift cards, coupons, offers, rebates and vouchers by customers |
| Pseudo Mark | TRUE CENTIVE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 28, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, June 27, 2018 |
| First Use In Commerce Date | Thursday, April 4, 2019 |
| Party Name | TruCentive, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94121 |
| Party Name | TruCentive, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94121 |
| Party Name | TruCentive, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94121 |
| Event Date | Event Description |
| Tuesday, December 3, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 17, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 17, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 28, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 13, 2019 | ASSIGNED TO LIE |
| Thursday, August 1, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 31, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, July 29, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, July 29, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 26, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, July 26, 2019 | NON-FINAL ACTION E-MAILED |
| Friday, July 26, 2019 | NON-FINAL ACTION WRITTEN |
| Thursday, July 25, 2019 | ASSIGNED TO EXAMINER |
| Wednesday, May 29, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, May 28, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, May 14, 2019 | NEW APPLICATION ENTERED IN TRAM |