TRU TO YOU Trademark
Trademark Overview
On Thursday, October 19, 2023, a trademark application was filed for TRU TO YOU with the United States Patent and Trademark Office. The USPTO has given the TRU TO YOU trademark a serial number of 98231387. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, May 6, 2025. This trademark is owned by TruChoice Financial Group, LLC. The TRU TO YOU trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Educational services, namely, providing online, non-downloadable webinars, articles, newsletters, white papers, vlogs, and videos in the field of insurance and annuities; Education services, namely, workshops, seminars, conferences, coaching, training, and classes in the field of insurance and annuities, and printable materials distributed therewith
Advertising, marketing, and promotion services; providing sales leads and referrals in the fields of insurance and annuities; Brand development services for corporate and individual clients; Providing sales, marketing, and business management consulting and strategy information and marketing materials in the field of finance, insurance, and annuities
Providing an online, non-downloadable computer platform for managing, operating, marketing, and developing insurance agency business; Providing an online, non-downloadable computer platform for managing, operating, marketing, and developing insurance agency business featuring tools and resources in the nature of business and compliance forms, annuity and life insurance product information, electronic annuity and life insurance application processing and tracking, electronic contracting, commission tracking, customizable website templates, and marketing materials; Providing customized online non-downloadable computer platforms for use in the field of finance, insurance, and annuities, for business management, operation, marketing, and development; Software as a Service (SAAS) services, namely, software for managing, operating, marketing, and developing insurance agency business
General Information
| Serial Number | 98231387 |
| Word Mark | TRU TO YOU |
| Filing Date | Thursday, October 19, 2023 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, May 6, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 11, 2025 |
Trademark Statements
| Goods and Services | Educational services, namely, providing online, non-downloadable webinars, articles, newsletters, white papers, vlogs, and videos in the field of insurance and annuities; Education services, namely, workshops, seminars, conferences, coaching, training, and classes in the field of insurance and annuities, and printable materials distributed therewith |
| Description of Mark | The mark consists of the stylized wording TRU TO YOU below the design of an arc surrounding a check mark with a dot above. |
| Pseudo Mark | TRUE TO YOU |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advertising, marketing, and promotion services; providing sales leads and referrals in the fields of insurance and annuities; Brand development services for corporate and individual clients; Providing sales, marketing, and business management consulting and strategy information and marketing materials in the field of finance, insurance, and annuities |
| Goods and Services | Providing an online, non-downloadable computer platform for managing, operating, marketing, and developing insurance agency business; Providing an online, non-downloadable computer platform for managing, operating, marketing, and developing insurance agency business featuring tools and resources in the nature of business and compliance forms, annuity and life insurance product information, electronic annuity and life insurance application processing and tracking, electronic contracting, commission tracking, customizable website templates, and marketing materials; Providing customized online non-downloadable computer platforms for use in the field of finance, insurance, and annuities, for business management, operation, marketing, and development; Software as a Service (SAAS) services, namely, software for managing, operating, marketing, and developing insurance agency business |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 27, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 27, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 27, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | TruChoice Financial Group, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Minneapolis, MN 55426 |
| Party Name | TruChoice Financial Group, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Minneapolis, MN 55426 |
Trademark Events
| Event Date | Event Description |
| Friday, June 7, 2024 | NON-FINAL ACTION E-MAILED |
| Monday, October 23, 2023 | NEW APPLICATION ENTERED |
| Friday, October 27, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, October 28, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, June 4, 2024 | ASSIGNED TO EXAMINER |
| Friday, June 7, 2024 | NON-FINAL ACTION WRITTEN |
| Monday, September 9, 2024 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Friday, June 7, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, September 9, 2024 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Wednesday, September 25, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, October 7, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, October 7, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 7, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, November 12, 2024 | FINAL REFUSAL E-MAILED |
| Wednesday, February 12, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, November 12, 2024 | FINAL REFUSAL WRITTEN |
| Tuesday, November 12, 2024 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Wednesday, February 12, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 12, 2025 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Thursday, February 13, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 11, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 6, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, March 5, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 11, 2025 | PUBLISHED FOR OPPOSITION |
