| Serial Number | 90858872 |
| Word Mark | TRU NOLA |
| Filing Date | Friday, July 30, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 23, 2022 |
| Registration Number | 6825540 |
| Registration Date | Tuesday, August 23, 2022 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 7, 2022 |
| Goods and Services | Granola; granola snacks; processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other food |
| Description of Mark | The mark consists of the letters "TRU" in the color black followed by a stylized red heart outlined in the color black followed by the letters "NOLA" in the color black. |
| Pseudo Mark | TRUE NOLA |
| Indication of Colors claimed | The color(s) black and red is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "NOLA" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 28, 2021 |
| Primary Code | 030 |
| First Use Anywhere Date | Saturday, May 1, 2021 |
| First Use In Commerce Date | Tuesday, June 15, 2021 |
| Party Name | BBF MASSACHUSETTS LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LINDON, UT 84042 |
| Party Name | New England Natural Bakers, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | East Greenfield, MA 01301 |
| Party Name | New England Natural Bakers, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | East Greenfield, MA 01301 |
| Party Name | New England Natural Bakers, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | East Greenfield, MA 01301 |
| Event Date | Event Description |
| Tuesday, August 3, 2021 | NEW APPLICATION ENTERED |
| Tuesday, September 28, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, May 2, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 29, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, April 27, 2022 | ASSIGNED TO EXAMINER |
| Monday, May 2, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, May 2, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Monday, May 2, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, May 2, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, May 18, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 7, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 7, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 23, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, August 23, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, August 8, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |