TRU BRILLIANCE Trademark

Trademark Overview


On Tuesday, June 9, 2015, a trademark application was filed for TRU BRILLIANCE with the United States Patent and Trademark Office. The USPTO has given the TRU BRILLIANCE trademark a serial number of 86656009. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, December 29, 2021. This trademark is owned by A.JAFFE, Inc.. The TRU BRILLIANCE trademark is filed in the Jewelry Products category with the following description:

Diamond jewelry; Jewelry

General Information


Serial Number86656009
Word MarkTRU BRILLIANCE
Filing DateTuesday, June 9, 2015
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, December 29, 2021
Registration Number5042296
Registration DateTuesday, September 13, 2016
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 22, 2015

Trademark Statements


Pseudo MarkTRUE BRILLIANCE
Goods and ServicesDiamond jewelry; Jewelry

Classification Information


International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateFriday, June 12, 2015
Primary Code014
First Use Anywhere DateMonday, November 30, 2015
First Use In Commerce DateMonday, November 30, 2015

Trademark Owner History


Party NameH.K. DESIGNS, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10017

Party NameA.JAFFE, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10036

Party NameA.JAFFE, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10036

Party NameA.JAFFE, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10036

Trademark Events


Event DateEvent Description
Friday, June 12, 2015NEW APPLICATION ENTERED
Friday, June 12, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, June 13, 2015NOTICE OF PSEUDO MARK E-MAILED
Tuesday, August 11, 2015ASSIGNED TO EXAMINER
Thursday, August 13, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 2, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 22, 2015PUBLISHED FOR OPPOSITION
Tuesday, September 22, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 17, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, May 13, 2016TEAS STATEMENT OF USE RECEIVED
Friday, May 13, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 13, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, June 6, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, June 8, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, May 13, 2016USE AMENDMENT FILED
Wednesday, June 8, 2016STATEMENT OF USE PROCESSING COMPLETE
Friday, August 5, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, August 6, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, September 13, 2016REGISTERED-PRINCIPAL REGISTER
Wednesday, June 10, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, September 13, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, September 24, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, September 24, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, September 24, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, September 24, 2021TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, September 24, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, September 24, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, September 24, 2021TEAS SECTION 8 & 15 RECEIVED
Wednesday, December 29, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, December 29, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, December 29, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, September 13, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, October 17, 2025TEAS SECTION 8 & 9 RECEIVED
Thursday, October 23, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, November 26, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Related Keywords


brilliance jewelry diamond