TRU APPROVAL Trademark

Trademark Overview


On Monday, January 10, 2022, a trademark application was filed for TRU APPROVAL with the United States Patent and Trademark Office. The USPTO has given the TRU APPROVAL trademark a serial number of 97210120. The federal status of this trademark filing is SU - NON-FINAL ACTION - MAILED as of Monday, November 17, 2025. This trademark is owned by Sun West Mortgage Company, Inc.. The TRU APPROVAL trademark is filed in the Insurance & Financial Services and Computer & Software Services & Scientific Services categories with the following description:

Providing temporary use of online non-downloadable software featuring mortgage lending applications for home buyers to get quick approval on a home-loan

Mortgage services, namely, buyer pre-qualification of mortgages for mortgage brokers and banks; Providing a website featuring online mortgage lending applications for home buyers to get quick approval on home-loans; Mortgage services, namely providing online mortgage underwriting services and online mortgage lending services for quick approval of home buyer offers that do not have loan contingencies
tru approval

General Information


Serial Number97210120
Word MarkTRU APPROVAL
Filing DateMonday, January 10, 2022
Status807 - SU - NON-FINAL ACTION - MAILED
Status DateMonday, November 17, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 17, 2024

Trademark Statements


Goods and ServicesProviding temporary use of online non-downloadable software featuring mortgage lending applications for home buyers to get quick approval on a home-loan
Goods and ServicesMortgage services, namely, buyer pre-qualification of mortgages for mortgage brokers and banks; Providing a website featuring online mortgage lending applications for home buyers to get quick approval on home-loans; Mortgage services, namely providing online mortgage underwriting services and online mortgage lending services for quick approval of home buyer offers that do not have loan contingencies
NOT AVAILABLE"APPROVAL"
Description of MarkThe mark consists of the stylized wording "TRU APPROVAL" wherein the word "TRU" is black, and the word "APPROVAL" is light blue with the exception of the letter "V" which is black and depicted to resemble a check mark.
Indication of Colors claimedThe color(s) black and light blue is/are claimed as a feature of the mark.
Pseudo MarkTRUE APPROVAL

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, May 5, 2023
Primary Code036
First Use Anywhere DateThursday, April 30, 2020
First Use In Commerce DateThursday, April 30, 2020

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, May 5, 2023
Primary Code042
First Use Anywhere DateThursday, April 30, 2020
First Use In Commerce DateFriday, May 9, 2025

Trademark Owner History


Party NameSun West Mortgage Company, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBuena Park, CA 90620

Party NameSun West Mortgage Company, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBuena Park, CA 90620

Trademark Events


Event DateEvent Description
Thursday, January 13, 2022NEW APPLICATION ENTERED
Saturday, January 15, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, January 18, 2022NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, October 18, 2022ASSIGNED TO EXAMINER
Tuesday, November 1, 2022NON-FINAL ACTION WRITTEN
Tuesday, November 1, 2022NON-FINAL ACTION E-MAILED
Tuesday, November 1, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, April 29, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, April 29, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, May 5, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, June 2, 2023NON-FINAL ACTION WRITTEN
Friday, June 2, 2023NON-FINAL ACTION E-MAILED
Friday, June 2, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, September 5, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, September 5, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 5, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, October 6, 2023FINAL REFUSAL WRITTEN
Friday, October 6, 2023FINAL REFUSAL E-MAILED
Friday, October 6, 2023NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, January 8, 2024TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, July 2, 2024ASSIGNED TO LIE
Tuesday, July 2, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, July 2, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, August 9, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 28, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 17, 2024PUBLISHED FOR OPPOSITION
Tuesday, September 17, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 12, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, May 12, 2025TEAS STATEMENT OF USE RECEIVED
Wednesday, October 15, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, May 12, 2025USE AMENDMENT FILED
Thursday, October 16, 2025STATEMENT OF USE PROCESSING COMPLETE
Monday, November 17, 2025SU - NON-FINAL ACTION - WRITTEN
Monday, November 17, 2025NON-FINAL ACTION E-MAILED
Monday, November 17, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED