TRU :) Trademark

Trademark Overview


On Thursday, June 21, 2012, a trademark application was filed for TRU :) with the United States Patent and Trademark Office. The USPTO has given the TRU :) trademark a serial number of 85657792. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, September 11, 2020. This trademark is owned by True Aesthetics, LLC. The TRU :) trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Oral care products for human use, namely, toothpaste, mouthwash, teeth whitening trays in conjunction with teeth whitening preparations, teeth whitening pens sold pre-filled with teeth whitening preparations; personal care products, namely, lip balm, non-medicated lip plumping preparations, non-medicated lip care preparations in the form of a lip roller
tru :)

General Information


Serial Number85657792
Word MarkTRU :)
Filing DateThursday, June 21, 2012
Status710 - CANCELLED - SECTION 8
Status DateFriday, September 11, 2020
Registration Number4476767
Registration DateTuesday, February 4, 2014
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, November 19, 2013

Trademark Statements


Indication of Colors claimedThe color(s) black and red is/are claimed as a feature of the mark.
Description of MarkThe mark consists of the word "TRU" in black and emoticon ":)" in red.
Goods and ServicesOral care products for human use, namely, toothpaste, mouthwash, teeth whitening trays in conjunction with teeth whitening preparations, teeth whitening pens sold pre-filled with teeth whitening preparations; personal care products, namely, lip balm, non-medicated lip plumping preparations, non-medicated lip care preparations in the form of a lip roller
Pseudo MarkTRUE : )

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 11, 2020
Primary Code003
First Use Anywhere DateThursday, September 30, 2010
First Use In Commerce DateThursday, September 30, 2010

Trademark Owner History


Party NameTrue Aesthetics, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89148

Party NameTrue Aesthetics, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89148

Party NameTrue Aesthetics, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89148

Trademark Events


Event DateEvent Description
Friday, September 11, 2020CANCELLED SEC. 8 (6-YR)
Monday, February 4, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, February 4, 2014REGISTERED-PRINCIPAL REGISTER
Tuesday, November 19, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 19, 2013PUBLISHED FOR OPPOSITION
Wednesday, October 30, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, October 11, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, October 7, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, September 19, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, September 18, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, September 18, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, September 3, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, September 3, 2013NON-FINAL ACTION E-MAILED
Tuesday, September 3, 2013NON-FINAL ACTION WRITTEN
Thursday, August 15, 2013PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, August 5, 2013WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, July 24, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, July 23, 2013ASSIGNED TO LIE
Tuesday, July 2, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, May 31, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, May 30, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, May 30, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, May 28, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, May 28, 2013NON-FINAL ACTION E-MAILED
Tuesday, May 28, 2013NON-FINAL ACTION WRITTEN
Wednesday, April 10, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, April 9, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, April 9, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, October 15, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, October 15, 2012NON-FINAL ACTION E-MAILED
Monday, October 15, 2012NON-FINAL ACTION WRITTEN
Tuesday, October 9, 2012ASSIGNED TO EXAMINER
Friday, June 29, 2012NOTICE OF PSEUDO MARK MAILED
Thursday, June 28, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, June 25, 2012NEW APPLICATION ENTERED IN TRAM