| Serial Number | 86214977 |
| Word Mark | TREAT YOURSELF SMARTER |
| Filing Date | Friday, March 7, 2014 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 31, 2025 |
| Registration Number | 4725141 |
| Registration Date | Tuesday, April 21, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 22, 2014 |
| Goods and Services | Bakery products |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 31, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Friday, September 13, 2013 |
| First Use In Commerce Date | Friday, September 13, 2013 |
| Party Name | Flowers Specialty Brands, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Thomasville, GA 31757 |
| Party Name | Flowers Specialty Brands, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Thomasville, GA 31757 |
| Party Name | Flowers Specialty Brands, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Thomasville, GA 31757 |
| Event Date | Event Description |
| Tuesday, March 11, 2014 | NEW APPLICATION ENTERED |
| Friday, March 21, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, June 11, 2014 | ASSIGNED TO EXAMINER |
| Saturday, June 14, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 2, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 22, 2014 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 22, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 16, 2014 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, January 22, 2015 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, February 26, 2015 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, January 22, 2015 | USE AMENDMENT FILED |
| Friday, February 27, 2015 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, March 18, 2015 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, March 19, 2015 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, April 21, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 21, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, October 18, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, February 2, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, February 2, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, February 2, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, April 21, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, October 31, 2025 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |