| Serial Number | 79343279 |
| Word Mark | TRAOU MAD DEPUIS 1920 |
| Filing Date | Friday, May 20, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 20, 2024 |
| Registration Number | 7307221 |
| Registration Date | Tuesday, February 20, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 5, 2023 |
| Description of Mark | The mark consists of the following : an irregular square design in red with the stacked, stylized wording "TRAOU MAD" above which is the stylized wording "Depuis 1920" in white; to the right of the square shaped design is a design of two women with peach-coloured skin, blue hair and facial features, and white and blue clothing and shoes; except as specified, the color black represents background, outlining, shading, and/or transparent area and is not part of the mark. |
| Translation of Words in Mark | The wording in the mark means "GOOD THINGS SINCE 1920" in English. |
| Goods and Services | Flour; cereal preparations, namely cereal bars, crackers, cupcakes, pastries; bread; biscuits and cookies; salted biscuits; cakes; madeleine cakes being madeleines; pastry; confectionery made of sugar; fruit cakes; crêpes dentelles being crêpes; pancakes being foodstuffs; rusks; sugar confectionery; edible ices; sherbets being ices; chocolates; chocolate candy; caramels being candy; chocolate spread; caramel-based spread; praline-based spread |
| NOT AVAILABLE | "DEPUIS 1920" |
| Description of the Colors Claimed | Peach: skin; navy blue: dresses, clogs; white: letters, headpieces, collars, aprons; red: square |
| Pseudo Mark | TRAOU MAD DEPUIS ONE NINE TWO ZERO; TRAOU MAD DEPUIS NINETEEN TWENTY; TRAOU MAD DEPUIS ONE THOUSAND NINE HUNDRED TWENTY |
| Indication of Colors claimed | The color(s) red, white, blue and peach is/are claimed as a feature of the mark. |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 24, 2022 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | LMT Biscuiteries |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 98 - Unknown |
| Address | FR |
| Party Name | TRAOU MAD S.A.S. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | FR |
| Party Name | TRAOU MAD S.A.S. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | FR |
| Party Name | TRAOU MAD S.A.S. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | FR |
| Event Date | Event Description |
| Thursday, June 23, 2022 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, June 24, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 28, 2022 | APPLICATION FILING RECEIPT MAILED |
| Friday, March 10, 2023 | ASSIGNED TO EXAMINER |
| Sunday, March 12, 2023 | NON-FINAL ACTION WRITTEN |
| Monday, March 13, 2023 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Tuesday, May 2, 2023 | REFUSAL PROCESSED BY MPU |
| Tuesday, May 2, 2023 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Tuesday, May 23, 2023 | REFUSAL PROCESSED BY IB |
| Tuesday, October 24, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, October 24, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, October 25, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, October 26, 2023 | FINAL REFUSAL WRITTEN |
| Thursday, October 26, 2023 | FINAL REFUSAL E-MAILED |
| Thursday, October 26, 2023 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Saturday, October 28, 2023 | NEW REPRESENTATIVE AT IB RECEIVED |
| Friday, October 27, 2023 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Friday, October 27, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, October 28, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, November 1, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 15, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, November 15, 2023 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, November 15, 2023 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Wednesday, November 29, 2023 | NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB |
| Wednesday, November 29, 2023 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Sunday, December 3, 2023 | NOTIFICATION PROCESSED BY IB |
| Tuesday, December 5, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 5, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, December 18, 2023 | NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB |
| Tuesday, February 20, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 20, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, May 21, 2024 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Tuesday, May 21, 2024 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Tuesday, July 2, 2024 | FINAL DISPOSITION PROCESSED |
| Wednesday, July 3, 2024 | FINAL DISPOSITION NOTICE SENT TO IB |
| Saturday, July 20, 2024 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Saturday, October 18, 2025 | CHANGE OF OWNER RECEIVED FROM IB |