| Serial Number | 88692270 |
| Word Mark | TRACK WHAT MATTERS |
| Filing Date | Thursday, November 14, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 29, 2021 |
| Registration Number | 6399423 |
| Registration Date | Tuesday, June 29, 2021 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 13, 2021 |
| Goods and Services | Fleet management services in the nature of tracking of fleet vehicles for commercial purposes |
| Indication of Colors claimed | The color(s) dark blue, light blue, orange, gray and white is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of a dark blue globe with a light reflection in light blue inset, white continents, white lines in varied orientations somewhat resembling latitude and longitude lines, and a number of white blurred dots placed on the lines. A curved line arrow in orange wraps around the front half of the globe, and two open hands in grey appear beneath and overlapping the globe. Below the design element is the stylized wording "TRACK WHAT MATTERS" in gray. All other instances of white in the mark represent background, outlining, shading, and/or transparent areas and are not claimed as part of the mark. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 20, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, November 1, 2007 |
| First Use In Commerce Date | Thursday, November 1, 2007 |
| Party Name | Track What Matters |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Argyle, TX 76226 US |
| Party Name | Track What Matters |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Argyle, TX 76226 US |
| Party Name | Track What Matters |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Argyle, TX 76226 US |
| Event Date | Event Description |
| Monday, November 18, 2019 | NEW APPLICATION ENTERED |
| Wednesday, November 20, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, November 21, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, February 19, 2020 | ASSIGNED TO EXAMINER |
| Monday, February 24, 2020 | NON-FINAL ACTION WRITTEN |
| Monday, February 24, 2020 | NON-FINAL ACTION E-MAILED |
| Monday, February 24, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 17, 2020 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 17, 2020 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 17, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, August 5, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, August 5, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, August 5, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, August 21, 2020 | FINAL REFUSAL WRITTEN |
| Friday, August 21, 2020 | FINAL REFUSAL E-MAILED |
| Friday, August 21, 2020 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, March 8, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, March 8, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Monday, March 8, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, March 8, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Monday, March 8, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 24, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 13, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 13, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 29, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Monday, February 23, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, February 23, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, February 23, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |