| Serial Number | 77478985 |
| Word Mark | TRACK WHAT MATTERS |
| Filing Date | Tuesday, May 20, 2008 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, September 4, 2015 |
| Registration Number | 3569435 |
| Registration Date | Tuesday, February 3, 2009 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 18, 2008 |
| Indication of Colors claimed | The color(s) dark blue, light blue, orange, gray, white is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of dark blue globe with light blue reflection, white continents, white latitude and longitude lines, white blurred dots, orange arrow rotating around globe, gray hands beneath globe, gray literal element track what matters. |
| Goods and Services | Vehicle locator and recovery device programmed to use global positioning systems (GPS) and cellular telecommunications; Vehicle mounted GPS sensor for determining the rate of motion for a vehicle |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, September 4, 2015 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, November 1, 2007 |
| First Use In Commerce Date | Thursday, November 1, 2007 |
| Party Name | Track What Matters |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Flower Mound, TX 75022 |
| Party Name | Track What Matters |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Flower Mound, TX 75022 |
| Party Name | Track What Matters |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Flower Mound, TX 75022 |
| Event Date | Event Description |
| Friday, September 4, 2015 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, February 3, 2009 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 18, 2008 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 29, 2008 | NOTICE OF PUBLICATION |
| Friday, October 10, 2008 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, October 10, 2008 | ASSIGNED TO LIE |
| Monday, September 29, 2008 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 24, 2008 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 24, 2008 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, September 24, 2008 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, September 12, 2008 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, September 12, 2008 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 12, 2008 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, September 8, 2008 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, September 8, 2008 | NON-FINAL ACTION E-MAILED |
| Monday, September 8, 2008 | NON-FINAL ACTION WRITTEN |
| Thursday, September 4, 2008 | ASSIGNED TO EXAMINER |
| Saturday, May 24, 2008 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Friday, May 23, 2008 | NEW APPLICATION ENTERED IN TRAM |