TR TOTAL REWARDS Trademark

Trademark Overview


On Friday, July 15, 2011, a trademark application was filed for TR TOTAL REWARDS with the United States Patent and Trademark Office. The USPTO has given the TR TOTAL REWARDS trademark a serial number of 85372313. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 27, 2023. This trademark is owned by Caesars License Company, LLC. The TR TOTAL REWARDS trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Restaurant & Hotel Services categories with the following description:

Providing casino services featuring a casino players rewards program, providing casino services featuring stored value membership cards for redeeming cash, discounts, and other benefits

Administration of an incentive award program enabling participants to obtain discounts and complimentary awards on goods and services through membership; providing incentive award programs for customers through the issuance and processing of points for frequent use of participating businesses; advertising and promotion of the sales and goods of others consisting of the accumulation and distribution of points for purchases from participating merchants and service establishments, which can be redeemed for goods and services

Hotel and restaurant services, namely, providing a frequent guest reward program with added features which allow participants to earn free or discounted lodging, meals, and other travel-related benefits
tr total rewards

General Information


Serial Number85372313
Word MarkTR TOTAL REWARDS
Filing DateFriday, July 15, 2011
Status710 - CANCELLED - SECTION 8
Status DateFriday, January 27, 2023
Registration Number4177002
Registration DateTuesday, July 17, 2012
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 10, 2012

Trademark Statements


Goods and ServicesProviding casino services featuring a casino players rewards program, providing casino services featuring stored value membership cards for redeeming cash, discounts, and other benefits
Description of MarkThe mark consists of the letters "TR" integrated in a circle with curved lines and curlicues of varying sizes and direction centered above the stacked words "Total Rewards". The "TR" and the majority of the circle are orange with a red shadowing at the bottom left of circle. The words "Total Rewards" in black.
Indication of Colors claimedThe color(s) orange, red and black is/are claimed as a feature of the mark.
Goods and ServicesAdministration of an incentive award program enabling participants to obtain discounts and complimentary awards on goods and services through membership; providing incentive award programs for customers through the issuance and processing of points for frequent use of participating businesses; advertising and promotion of the sales and goods of others consisting of the accumulation and distribution of points for purchases from participating merchants and service establishments, which can be redeemed for goods and services
Goods and ServicesHotel and restaurant services, namely, providing a frequent guest reward program with added features which allow participants to earn free or discounted lodging, meals, and other travel-related benefits
Disclaimer with Predetermined Text"REWARDS"

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 27, 2023
Primary Code035
First Use Anywhere DateThursday, March 1, 2012
First Use In Commerce DateThursday, March 1, 2012

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 27, 2023
Primary Code041
First Use Anywhere DateThursday, March 1, 2012
First Use In Commerce DateThursday, March 1, 2012

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 27, 2023
Primary Code043
First Use Anywhere DateThursday, March 1, 2012
First Use In Commerce DateThursday, March 1, 2012

Trademark Owner History


Party NameCaesars License Company, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89109

Party NameCaesars License Company, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89109

Party NameCaesars License Company, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89109

Trademark Events


Event DateEvent Description
Friday, January 27, 2023CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, July 17, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, June 4, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 6, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, September 5, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, September 5, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, September 5, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, July 27, 2017TEAS SECTION 8 & 15 RECEIVED
Thursday, July 27, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, July 17, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, April 8, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 20, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, April 11, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 17, 2012REGISTERED-PRINCIPAL REGISTER
Tuesday, June 12, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, June 11, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, June 7, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, May 30, 2012ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, May 3, 2012STATEMENT OF USE PROCESSING COMPLETE
Thursday, April 12, 2012USE AMENDMENT FILED
Thursday, May 3, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, April 12, 2012TEAS STATEMENT OF USE RECEIVED
Thursday, April 12, 2012TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, March 6, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 10, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 10, 2012PUBLISHED FOR OPPOSITION
Wednesday, December 21, 2011NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 6, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, December 6, 2011ASSIGNED TO LIE
Monday, November 14, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, November 14, 2011EXAMINER'S AMENDMENT ENTERED
Monday, November 14, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, November 14, 2011EXAMINERS AMENDMENT E-MAILED
Monday, November 14, 2011EXAMINERS AMENDMENT -WRITTEN
Friday, November 4, 2011ASSIGNED TO EXAMINER
Wednesday, July 20, 2011NOTICE OF DESIGN SEARCH CODE MAILED
Tuesday, July 19, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 19, 2011NEW APPLICATION ENTERED