Trademark Overview

---

On Wednesday, October 16, 2002, a trademark application was filed for TOTALBRAND with the United States Patent and Trademark Office. The USPTO has given the TOTALBRAND trademark a serial number of 76460268. The federal status of this trademark filing is ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE as of Thursday, December 11, 2003. This trademark is owned by KECK GARRETT ASSOCIATES, INC.. The TOTALBRAND trademark is filed in the Advertising, Business and Retail Services category with the following description:

A PROCESS OF ANALYSIS THAT LEADS TO AN IN-DEPTH UNDERSTANDING OF THE BRAND AS A TANGIBLE ENTITY, INCLUDING THE FOLLOWING PROCESS-- A SERIES OF QUESTIONS ARE EXPLORED THROUGH A PROPRIETARY QUALITATIVE METHODOLOGY INVOLVING KEY REPRESENTATIVES OF THE BRAND AND THE ANSWERS ARE THEN ANALYZED WITHIN A LARGER CONTEXT THAT TAKES INTO ACCOUNT BOTH THE COMPETITION AND THE CONSUMER, RESULTING IN A SUMMARY THAT LEADS TO A COMPREHENSIVE BRAND STRATEGY

General Information

---

Serial Number	76460268
Word Mark	TOTALBRAND
Filing Date	Wednesday, October 16, 2002
Status	602 - ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE
Status Date	Thursday, December 11, 2003
Registration Number	0000000
Registration Date	NOT AVAILABLE
Mark Drawing	1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition Date	NOT AVAILABLE

Trademark Statements

---

Goods and Services

A PROCESS OF ANALYSIS THAT LEADS TO AN IN-DEPTH UNDERSTANDING OF THE BRAND AS A TANGIBLE ENTITY, INCLUDING THE FOLLOWING PROCESS-- A SERIES OF QUESTIONS ARE EXPLORED THROUGH A PROPRIETARY QUALITATIVE METHODOLOGY INVOLVING KEY REPRESENTATIVES OF THE BRAND AND THE ANSWERS ARE THEN ANALYZED WITHIN A LARGER CONTEXT THAT TAKES INTO ACCOUNT BOTH THE COMPETITION AND THE CONSUMER, RESULTING IN A SUMMARY THAT LEADS TO A COMPREHENSIVE BRAND STRATEGY

Pseudo Mark

TOTAL BRAND

Classification Information

---

International Class	035 - Advertising; business management; business administration; office functions.
US Class Codes	100, 101, 102
Class Status Code	6 - Active
Class Status Date	Monday, November 4, 2002
Primary Code	035
First Use Anywhere Date	NOT AVAILABLE
First Use In Commerce Date	NOT AVAILABLE

Trademark Owner History

---

Party Name	KECK GARRETT ASSOCIATES, INC.
Party Type	10 - Original Applicant
Legal Entity Type	03 - Corporation
Address	CHICAGO, IL 60607

Trademark Events

---

Event Date	Event Description
Thursday, December 11, 2003	ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Wednesday, May 7, 2003	NON-FINAL ACTION MAILED
Friday, May 2, 2003	NON-FINAL ACTION E-MAILED
Tuesday, April 15, 2003	ASSIGNED TO EXAMINER

Related Keywords

---

totalbrand brand process leads takes context larger analyzed then account within