TOTAL REWARDS Trademark

Trademark Overview


On Thursday, January 22, 1998, a trademark application was filed for TOTAL REWARDS with the United States Patent and Trademark Office. The USPTO has given the TOTAL REWARDS trademark a serial number of 75421336. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, January 12, 2018. This trademark is owned by Harrah's Las Vegas, Inc.. The TOTAL REWARDS trademark is filed in the Education & Entertainment Services category with the following description:

casino gaming services, namely, a frequent customer reward program service which allows participants to earn discounts and free gifts
total rewards

General Information


Serial Number75421336
Word MarkTOTAL REWARDS
Filing DateThursday, January 22, 1998
Status800 - REGISTERED AND RENEWED
Status DateFriday, January 12, 2018
Registration Number2209160
Registration DateTuesday, December 8, 1998
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 15, 1998

Trademark Statements


Goods and Servicescasino gaming services, namely, a frequent customer reward program service which allows participants to earn discounts and free gifts
NOT AVAILABLE"REWARDS"

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, March 9, 1998
Primary Code041
First Use Anywhere DateMonday, September 8, 1997
First Use In Commerce DateMonday, September 8, 1997

Trademark Owner History


Party NameCAESARS LICENSE COMPANY, LLC
Party Type33 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLAS VEGAS, NV 89109

Party NameCAESARS LICENSE COMPANY, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLAS VEGAS, NV 89109

Party NameHARRAH'S LICENSE COMPANY, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLas Vegas, NV 89109

Party NameHarrah's Las Vegas, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLas Vegas, NV 89119

Party NameHarrah's Las Vegas, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLas Vegas, NV 89109

Party NameHarrah's Las Vegas, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLas Vegas, NV 89109

Trademark Events


Event DateEvent Description
Monday, December 8, 2003REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Wednesday, June 10, 1998ASSIGNED TO EXAMINER
Wednesday, June 24, 1998EXAMINER'S AMENDMENT MAILED
Tuesday, July 7, 1998APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, August 14, 1998NOTICE OF PUBLICATION
Tuesday, September 15, 1998PUBLISHED FOR OPPOSITION
Tuesday, December 8, 1998REGISTERED-PRINCIPAL REGISTER
Monday, December 8, 2003TEAS SECTION 8 & 15 RECEIVED
Wednesday, February 20, 2008ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, December 31, 2008ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, February 9, 2009TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, February 9, 2009APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, April 22, 2009TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, April 22, 2009APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, December 15, 2010AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, February 10, 2004REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, July 26, 2007CASE FILE IN TICRS
Tuesday, December 11, 2007TEAS SECTION 8 & 9 RECEIVED
Thursday, December 13, 2007ASSIGNED TO PARALEGAL
Tuesday, December 18, 2007REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, December 18, 2007REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, April 11, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 8, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, December 11, 2017TEAS SECTION 8 & 9 RECEIVED
Wednesday, August 20, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, December 6, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, December 8, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, December 11, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, June 4, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, June 20, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, January 12, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, January 8, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, January 12, 2018REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, January 12, 2018REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)