TOTAL CHOICE Trademark

Trademark Overview

On Tuesday, July 19, 1994, a trademark application was filed for TOTAL CHOICE with the United States Patent and Trademark Office. The USPTO has given the TOTAL CHOICE trademark a serial number of 74551013. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, June 16, 2017. This trademark is owned by DIRECTV, INC.. The TOTAL CHOICE trademark is filed in the Communication Services category with the following description:

direct broadcast satellite transmission services
total choice

General Information

Serial Number74551013
Word MarkTOTAL CHOICE
Filing DateTuesday, July 19, 1994
Status800 - REGISTERED AND RENEWED
Status DateFriday, June 16, 2017
Registration Number2016128
Registration DateTuesday, November 12, 1996
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 2, 1995

Trademark Statements

Goods and Servicesdirect broadcast satellite transmission services

Classification Information

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateWednesday, October 19, 1994
Primary Code038
First Use Anywhere DateFriday, September 30, 1994
First Use In Commerce DateFriday, September 30, 1994

Trademark Owner History

Party NameUBS AG, STAMFORD BRANCH
Party Type33 - New Owner After Registration
Legal Entity Type99 - Other
AddressSTAMFORD, CT 06901
Party NameUBS AG, STAMFORD BRANCH
Party Type32 - New Owner After Registration
Legal Entity Type99 - Other
AddressSTAMFORD, CT 06901
Party NameDIRECTV, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressEl Segundo, CA 90245
Party NameDIRECTV, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEl Segundo, CA 90245
Party NameDIRECTV, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90045
Party NameDIRECTV, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90045

Trademark Events

Event DateEvent Description
Thursday, December 15, 1994ASSIGNED TO EXAMINER
Friday, December 16, 1994APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, March 31, 1995NOTICE OF PUBLICATION
Tuesday, May 2, 1995PUBLISHED FOR OPPOSITION
Tuesday, July 25, 1995NOA MAILED - SOU REQUIRED FROM APPLICANT
Friday, January 26, 1996ABANDONMENT - NO USE STATEMENT FILED
Thursday, May 30, 1996REINSTATED
Friday, January 19, 1996SOU EXTENSION 1 FILED
Thursday, May 30, 1996SOU EXTENSION 1 GRANTED
Monday, April 22, 1996USE AMENDMENT FILED
Wednesday, August 7, 1996STATEMENT OF USE PROCESSING COMPLETE
Monday, August 19, 1996ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, November 12, 1996REGISTERED-PRINCIPAL REGISTER
Thursday, November 15, 2001REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, December 27, 2001REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, September 22, 2006CASE FILE IN TICRS
Friday, November 10, 2006TEAS SECTION 8 & 9 RECEIVED
Friday, November 10, 2006REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Wednesday, January 17, 2007ASSIGNED TO PARALEGAL
Thursday, August 7, 2008ASSIGNED TO PARALEGAL
Thursday, August 7, 2008REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, August 7, 2008REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, April 4, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, April 28, 2017TEAS SECTION 8 & 9 RECEIVED
Friday, June 16, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, June 16, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, June 16, 2017REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Friday, June 16, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, August 11, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 18, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, February 8, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, February 8, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 8, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 8, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, February 8, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, January 31, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, November 12, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, November 26, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, November 26, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, December 1, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, December 1, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Related Keywords

choice total services transmission satellite broadcast direct