TOTAL Trademark
Trademark Overview
On Tuesday, September 16, 2025, a trademark application was filed for TOTAL with the United States Patent and Trademark Office. The USPTO has given the TOTAL trademark a serial number of 99395240. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Wednesday, June 10, 2026. This trademark is owned by Colgate-Palmolive Company. The TOTAL trademark is filed in the Cosmetics & Cleaning Products and Houseware & Glass Products categories with the following description:
Toothbrushes
Toothpaste; Non-medicated mouthwashes
General Information
| Serial Number | 99395240 |
| Word Mark | TOTAL |
| Filing Date | Tuesday, September 16, 2025 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Wednesday, June 10, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of the word "Total" in gold text. Around the right side of the word "Total" is a 3/4 ring consisting of colors from orange at the top, and change to red, indigo, blue, and green. Around the outside of the 3/4 ring are six wavy lines in color from yellow at the top to orange, red, indigo, blue, and green. |
| Goods and Services | Toothbrushes |
| Indication of Colors claimed | The color(s) red, blue, green, indigo, orange, yellow and gold is/are claimed as a feature of the mark. |
| Goods and Services | Toothpaste; Non-medicated mouthwashes |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 16, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, December 31, 2024 |
| First Use In Commerce Date | Tuesday, December 31, 2024 |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 16, 2025 |
| Primary Code | 021 |
| First Use Anywhere Date | Saturday, August 31, 2024 |
| First Use In Commerce Date | Saturday, August 31, 2024 |
Trademark Owner History
| Party Name | Colgate-Palmolive Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, September 16, 2025 | NEW APPLICATION ENTERED |
| Tuesday, September 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, February 9, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 9, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, February 10, 2026 | ASSIGNED TO EXAMINER |
| Friday, February 13, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, February 13, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, February 13, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, May 12, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, May 12, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 12, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, June 10, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 10, 2026 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, June 10, 2026 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, June 10, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, June 10, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, June 10, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
