TOTAL Trademark

Trademark Overview


On Tuesday, September 16, 2025, a trademark application was filed for TOTAL with the United States Patent and Trademark Office. The USPTO has given the TOTAL trademark a serial number of 99395240. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, September 16, 2025. This trademark is owned by Colgate-Palmolive Company. The TOTAL trademark is filed in the Cosmetics & Cleaning Products and Houseware & Glass Products categories with the following description:

Toothpaste; Non-medicated mouthwashes

Toothbrushes
total

General Information


Serial Number99395240
Word MarkTOTAL
Filing DateTuesday, September 16, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateTuesday, September 16, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of the word "Total" in gold text. Around the right side of the word "Total" is a 3/4 ring consisting of colors from orange at the top, and change to red, indigo, blue, and green. Around the outside of the 3/4 ring are six wavy lines in color from yellow at the top to orange, red, indigo, blue, and green.
Goods and ServicesToothpaste; Non-medicated mouthwashes
Indication of Colors claimedThe color(s) red, blue, green, indigo, orange, yellow and gold is/are claimed as a feature of the mark.
Goods and ServicesToothbrushes

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, September 16, 2025
Primary Code003
First Use Anywhere DateTuesday, December 31, 2024
First Use In Commerce DateTuesday, December 31, 2024

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateTuesday, September 16, 2025
Primary Code021
First Use Anywhere DateSaturday, August 31, 2024
First Use In Commerce DateSaturday, August 31, 2024

Trademark Owner History


Party NameColgate-Palmolive Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Trademark Events


Event DateEvent Description
Tuesday, September 16, 2025NEW APPLICATION ENTERED
Tuesday, September 16, 2025APPLICATION FILING RECEIPT MAILED