TOTAL Trademark

Trademark Overview


On Monday, March 14, 2022, a trademark application was filed for TOTAL with the United States Patent and Trademark Office. The USPTO has given the TOTAL trademark a serial number of 97311502. The federal status of this trademark filing is REGISTERED as of Tuesday, March 26, 2024. This trademark is owned by Colgate-Palmolive Company. The TOTAL trademark is filed in the Cosmetics & Cleaning Products and Houseware & Glass Products categories with the following description:

Non-medicated toothpaste, non-medicated mouthwash

Toothbrushes
total

General Information


Serial Number97311502
Word MarkTOTAL
Filing DateMonday, March 14, 2022
Status700 - REGISTERED
Status DateTuesday, March 26, 2024
Registration Number7340637
Registration DateTuesday, March 26, 2024
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 21, 2023

Trademark Statements


Description of MarkThe mark consists of the word "TOTAL" in a gold color and a stylized incomplete circle with a border of vertical colored bars changing from yellow to gold to orange to red and pink to violet to indigo to blue to green. The color white represents background, outlining, shading, and/or transparent area and is not part of the mark.
Goods and ServicesNon-medicated toothpaste, non-medicated mouthwash
Indication of Colors claimedThe color(s) red, orange, yellow, blue, green, indigo, violet, gold and pink is/are claimed as a feature of the mark.
Goods and ServicesToothbrushes

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateFriday, March 18, 2022
Primary Code003
First Use Anywhere DateSunday, January 1, 2023
First Use In Commerce DateSunday, January 1, 2023

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateFriday, March 18, 2022
Primary Code021
First Use Anywhere DateSaturday, July 1, 2023
First Use In Commerce DateSaturday, July 1, 2023

Trademark Owner History


Party NameColgate-Palmolive Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Party NameColgate-Palmolive Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Party NameColgate-Palmolive Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10022

Trademark Events


Event DateEvent Description
Tuesday, March 26, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, March 26, 2024REGISTERED-PRINCIPAL REGISTER
Thursday, February 22, 2024NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, February 21, 2024ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, January 24, 2024STATEMENT OF USE PROCESSING COMPLETE
Thursday, January 4, 2024USE AMENDMENT FILED
Tuesday, January 23, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, January 4, 2024TEAS STATEMENT OF USE RECEIVED
Saturday, October 14, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, October 12, 2023SOU EXTENSION 1 GRANTED
Thursday, October 12, 2023SOU EXTENSION 1 FILED
Thursday, October 12, 2023SOU TEAS EXTENSION RECEIVED
Tuesday, April 18, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 21, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 21, 2023PUBLISHED FOR OPPOSITION
Wednesday, February 1, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Saturday, January 14, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 4, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, January 4, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, January 4, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, January 3, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, January 3, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 3, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, January 3, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 3, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 3, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, December 10, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, December 10, 2022NON-FINAL ACTION E-MAILED
Saturday, December 10, 2022NON-FINAL ACTION WRITTEN
Saturday, December 3, 2022ASSIGNED TO EXAMINER
Saturday, March 19, 2022NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, March 18, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, March 17, 2022NEW APPLICATION ENTERED