THRIVE ENERGY WORK HARD. PLAY HARD. THRIVE. Trademark
Trademark Overview
On Thursday, December 4, 2025, a trademark application was filed for THRIVE ENERGY WORK HARD. PLAY HARD. THRIVE. with the United States Patent and Trademark Office. The USPTO has given the THRIVE ENERGY WORK HARD. PLAY HARD. THRIVE. trademark a serial number of 99530388. The federal status of this trademark filing is SUSPENSION LETTER - MAILED as of Thursday, June 4, 2026. This trademark is owned by Norse Provisions, LLC. The THRIVE ENERGY WORK HARD. PLAY HARD. THRIVE. trademark is filed in the Light Beverage Products category with the following description:
Sugar-free energy drinks; Sports and energy drinks; Energy drinks containing caffeine; Energy drinks containing carnitine; Energy drinks with caffeine; Energy drinks with carnitine; Energy drinks
General Information
| Serial Number | 99530388 |
| Word Mark | THRIVE ENERGY WORK HARD. PLAY HARD. THRIVE. |
| Filing Date | Thursday, December 4, 2025 |
| Status | 653 - SUSPENSION LETTER - MAILED |
| Status Date | Thursday, June 4, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | The color(s) black, brown, red, and orange is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the word "THRIVE" where the "T" is in black and the rest of the letters are in brown, above the red word "ENERGY", which is in turn above the black words "WORK HARD. PLAY HARD. THRIVE." To the left of the word "ENERGY" and extending between the "T" and "H" in "THRIVE" is an orange lightning bolt. The color white represents background and is not claimed as a feature of the mark.". |
| NOT AVAILABLE | "ENERGY" |
| Goods and Services | Sugar-free energy drinks; Sports and energy drinks; Energy drinks containing caffeine; Energy drinks containing carnitine; Energy drinks with caffeine; Energy drinks with carnitine; Energy drinks |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 4, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Wednesday, January 1, 2025 |
| First Use In Commerce Date | Wednesday, January 1, 2025 |
Trademark Owner History
| Party Name | Norse Provisions, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Westminster, CO 80031
US |
Trademark Events
| Event Date | Event Description |
| Thursday, December 4, 2025 | NEW APPLICATION ENTERED |
| Thursday, December 4, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, April 1, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 1, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, April 8, 2026 | ASSIGNED TO EXAMINER |
| Monday, April 20, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, April 20, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, April 20, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, May 6, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, May 6, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 6, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 4, 2026 | SUSPENSION LETTER WRITTEN |
| Thursday, June 4, 2026 | LETTER OF SUSPENSION E-MAILED |
| Thursday, June 4, 2026 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
