| Serial Number | 87041140 |
| Word Mark | #THISISEVERYTHING |
| Filing Date | Wednesday, May 18, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Monday, February 27, 2023 |
| Registration Number | 5219760 |
| Registration Date | Tuesday, June 6, 2017 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 4, 2016 |
| Goods and Services | Cosmetics |
| Pseudo Mark | HASHTAG THIS IS EVERYTHING; POUND THIS IS EVERYTHING; NUMBER THIS IS EVERYTHING |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 23, 2016 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, January 12, 2017 |
| First Use In Commerce Date | Thursday, January 12, 2017 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 US |
| Party Name | L'OREAL USA CREATIVE, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 US |
| Party Name | L'OREAL USA CREATIVE, INC. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 US |
| Party Name | NYX, Los Angeles Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | El Segundo, CA 90245 US |
| Party Name | NYX, Los Angeles Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | El Segundo, CA 90245 US |
| Event Date | Event Description |
| Saturday, May 21, 2016 | NEW APPLICATION ENTERED |
| Monday, May 23, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, May 24, 2016 | NOTICE OF PSEUDO MARK MAILED |
| Monday, June 6, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, August 23, 2016 | ASSIGNED TO EXAMINER |
| Tuesday, August 23, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 14, 2016 | NOTICE OF PUBLICATION |
| Tuesday, October 4, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 29, 2016 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, January 25, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, March 29, 2017 | TEAS STATEMENT OF USE RECEIVED |
| Monday, April 10, 2017 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, March 29, 2017 | USE AMENDMENT FILED |
| Wednesday, April 12, 2017 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, May 4, 2017 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, May 5, 2017 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED |
| Tuesday, June 6, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, August 10, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, February 27, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, February 27, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, February 27, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, June 6, 2026 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |