THIS IS THE BEGINNING Trademark
Trademark Overview
On Monday, January 26, 2026, a trademark application was filed for THIS IS THE BEGINNING with the United States Patent and Trademark Office. The USPTO has given the THIS IS THE BEGINNING trademark a serial number of 99614752. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, May 26, 2026. This trademark is owned by Rookie Performance LLC. The THIS IS THE BEGINNING trademark is filed in the Light Beverage Products category with the following description:
Non-alcoholic, non-carbonated beverages for hydration and athletic performance for young athletes; non-alcoholic, non-carbonated sports drinks for young athletes; sports drinks containing electrolytes
General Information
| Serial Number | 99614752 |
| Word Mark | THIS IS THE BEGINNING |
| Filing Date | Monday, January 26, 2026 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, May 26, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 26, 2026 |
Trademark Statements
| Goods and Services | Non-alcoholic, non-carbonated beverages for hydration and athletic performance for young athletes; non-alcoholic, non-carbonated sports drinks for young athletes; sports drinks containing electrolytes |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 26, 2026 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Rookie Performance LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10010
US |
| Party Name | Rookie Performance LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10010
US |
Trademark Events
| Event Date | Event Description |
| Monday, January 26, 2026 | NEW APPLICATION ENTERED |
| Monday, January 26, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, January 26, 2026 | APPLICATION FILING RECEIPT MAILED |
| Thursday, April 23, 2026 | ASSIGNED TO EXAMINER |
| Monday, April 27, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 20, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 26, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 26, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 30, 2026 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, June 30, 2026 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, June 30, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, June 30, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, June 30, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
