THIS IS OUR PLAYA Trademark
Trademark Overview
On Wednesday, October 1, 2025, a trademark application was filed for THIS IS OUR PLAYA with the United States Patent and Trademark Office. The USPTO has given the THIS IS OUR PLAYA trademark a serial number of 99423870. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 17, 2026. This trademark is owned by CB Brand Strategies, LLC acting through CB Brand Strategies, LLC, Wilmington, Delaware, USA, Zug Branch. The THIS IS OUR PLAYA trademark is filed in the Light Beverage Products category with the following description:
Beer
General Information
| Serial Number | 99423870 |
| Word Mark | THIS IS OUR PLAYA |
| Filing Date | Wednesday, October 1, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 17, 2026 |
Trademark Statements
| Pseudo Mark | THIS IS OUR PLAYER |
| Goods and Services | Beer |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 1, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | CB Brand Strategies, LLC acting through CB Brand Strategies, LLC, Wilmington, Delaware, USA, Zug Branch |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Zug CH-6300
US |
| Party Name | CB Brand Strategies, LLC acting through CB Brand Strategies, LLC, Wilmington, Delaware, USA, Zug Branch |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Zug CH-6300
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, October 1, 2025 | NEW APPLICATION ENTERED |
| Wednesday, October 1, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, February 10, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 20, 2026 | ASSIGNED TO EXAMINER |
| Friday, February 20, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 11, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 17, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 17, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
