| Serial Number | 99372233 |
| Word Mark | THIS IS IT JUICE |
| Filing Date | Wednesday, September 3, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, February 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 17, 2026 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "JUICE" |
| Description of Mark | The mark consists of the wording "THIS IS IT JUICE" in bold all capital lettering with the word "JUICE" appearing in smaller font below the words "THIS IS IT", and all of the wording appearing below a stylized illustration of a fresh lemon or lime. |
| Goods and Services | Non-alcoholic fruit juice drinks; Limeade; Lemonade; Fruit-flavored beverages; Fruit juice; Mixed fruit juice |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 3, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Wednesday, October 31, 2012 |
| First Use In Commerce Date | Wednesday, October 31, 2012 |
| Party Name | THIS IS IT JUICE, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Brooklyn, NY 11213 |
| Party Name | THIS IS IT JUICE, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Brooklyn, NY 11213 |
| Event Date | Event Description |
| Wednesday, September 3, 2025 | NEW APPLICATION ENTERED |
| Wednesday, September 3, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, January 23, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 23, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, January 24, 2026 | ASSIGNED TO EXAMINER |
| Saturday, January 24, 2026 | NON-FINAL ACTION WRITTEN |
| Saturday, January 24, 2026 | NON-FINAL ACTION E-MAILED |
| Saturday, January 24, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Sunday, January 25, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Sunday, January 25, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Sunday, January 25, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, January 26, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 11, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 17, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 17, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |