THIS IS HOW YOU RIVER Trademark
Trademark Overview
On Tuesday, March 10, 2026, a trademark application was filed for THIS IS HOW YOU RIVER with the United States Patent and Trademark Office. The USPTO has given the THIS IS HOW YOU RIVER trademark a serial number of 99692598. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, March 10, 2026. This trademark is owned by Celebrity Cruises Inc.. The THIS IS HOW YOU RIVER trademark is filed in the Transportation & Storage Services category with the following description:
Cruise ship services; River cruise ship services; Travel agency services, namely, making reservations and bookings for cruises; Transportation of passengers by cruise ship; Boat cruises; Arranging of cruises; Travel information; Travel arrangement; Travel consultancy; Travel clubs; Travel route planning; Travel guide services; Provision of travel information; Travel booking agencies; Travel booking agency services; Organisation of travel; Booking of travel tickets; Travel ticket reservation service; Providing an on-line computer database in the field of travel information services; Providing transportation check-in services for cruise travelers travelers; Providing transportation ticketing services for cruise travelers travelers; Arranging transport for travelers; Escorting travelers; Arranging of transportation for travel tours
General Information
| Serial Number | 99692598 |
| Word Mark | THIS IS HOW YOU RIVER |
| Filing Date | Tuesday, March 10, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, March 10, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Cruise ship services; River cruise ship services; Travel agency services, namely, making reservations and bookings for cruises; Transportation of passengers by cruise ship; Boat cruises; Arranging of cruises; Travel information; Travel arrangement; Travel consultancy; Travel clubs; Travel route planning; Travel guide services; Provision of travel information; Travel booking agencies; Travel booking agency services; Organisation of travel; Booking of travel tickets; Travel ticket reservation service; Providing an on-line computer database in the field of travel information services; Providing transportation check-in services for cruise travelers travelers; Providing transportation ticketing services for cruise travelers travelers; Arranging transport for travelers; Escorting travelers; Arranging of transportation for travel tours |
Classification Information
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 10, 2026 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Celebrity Cruises Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Miami, FL 33132
LR |
Trademark Events
| Event Date | Event Description |
| Tuesday, March 10, 2026 | NEW APPLICATION ENTERED |
| Tuesday, March 10, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 10, 2026 | APPLICATION FILING RECEIPT MAILED |
