THIS IS HOW YOU RIVER Trademark
Trademark Overview
On Tuesday, March 10, 2026, a trademark application was filed for THIS IS HOW YOU RIVER with the United States Patent and Trademark Office. The USPTO has given the THIS IS HOW YOU RIVER trademark a serial number of 99692598. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, May 20, 2026. This trademark is owned by Celebrity Cruises Inc.. The THIS IS HOW YOU RIVER trademark is filed in the Transportation & Storage Services category with the following description:
Cruise ship services; River cruise ship services; Travel agency services, namely, making reservations and bookings for cruises; Transportation of passengers by cruise ship; Boat cruises; Arranging of cruises; Travel information; Travel arrangement; Travel consultancy; Travel clubs; Travel route planning; Travel guide services; Provision of travel information; Travel booking agencies; Travel booking agency services; Organisation of travel; Booking of travel tickets; Travel ticket reservation service; Providing an on-line computer database in the field of travel information services; Providing transportation check-in services for cruise travelers; Providing transportation ticketing services for cruise travelers; Arranging transport for travelers; Escorting travelers; Arranging of transportation for travel tours
General Information
| Serial Number | 99692598 |
| Word Mark | THIS IS HOW YOU RIVER |
| Filing Date | Tuesday, March 10, 2026 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, May 20, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 9, 2026 |
Trademark Statements
| Goods and Services | Cruise ship services; River cruise ship services; Travel agency services, namely, making reservations and bookings for cruises; Transportation of passengers by cruise ship; Boat cruises; Arranging of cruises; Travel information; Travel arrangement; Travel consultancy; Travel clubs; Travel route planning; Travel guide services; Provision of travel information; Travel booking agencies; Travel booking agency services; Organisation of travel; Booking of travel tickets; Travel ticket reservation service; Providing an on-line computer database in the field of travel information services; Providing transportation check-in services for cruise travelers; Providing transportation ticketing services for cruise travelers; Arranging transport for travelers; Escorting travelers; Arranging of transportation for travel tours |
Classification Information
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 10, 2026 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Celebrity Cruises Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Miami, FL 33132
LR |
Trademark Events
| Event Date | Event Description |
| Tuesday, March 10, 2026 | NEW APPLICATION ENTERED |
| Tuesday, March 10, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 10, 2026 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, May 12, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, May 13, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, May 13, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, May 13, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, May 13, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, May 13, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 3, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
