THIS IS HOW Trademark

Trademark Overview

On Thursday, October 4, 2018, a trademark application was filed for THIS IS HOW with the United States Patent and Trademark Office. The USPTO has given the THIS IS HOW trademark a serial number of 88980261. The federal status of this trademark filing is REGISTERED as of Tuesday, November 23, 2021. This trademark is owned by Blue Cross and Blue Shield Association. The THIS IS HOW trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Providing information regarding insurance and related insurance services, namely, insurance brokerage, insurance administration and underwriting of health insurance, prescription drug benefit plans and Medicare benefit plans; Providing information about comprehensive healthcare insurance benefit programs

Providing business information in the nature of marketing information and business administration information for healthcare insurance services providers

Providing information and data in the fields of healthcare, wellness, and prescription medications; Providing information regarding health issues, namely, social determinants on health based on community-based data, evidence-based programs and community needs; Providing information and data about social and environmental conditions affecting access to healthcare; Providing disease awareness information and treatment information in the fields of substance abuse and addiction; Providing a website featuring information about healthcare, wellness, addiction treatment, and prescription medications; Providing healthcare information, namely, providing information about integrated healthcare services provided by a network of healthcare providers including information about healthcare services rendered through health maintenance organizations and preferred provider organizations in the nature of medical, hospital, home healthcare, preventive healthcare treatment and mental therapy services; Pro...
this is how

General Information

Serial Number88980261
Word MarkTHIS IS HOW
Filing DateThursday, October 4, 2018
Status700 - REGISTERED
Status DateTuesday, November 23, 2021
Registration Number6570281
Registration DateTuesday, November 23, 2021
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 22, 2019

Trademark Statements

Description of MarkThe mark consists of the words "THIS IS HOW" inside a partial rectangle.
Goods and ServicesProviding information regarding insurance and related insurance services, namely, insurance brokerage, insurance administration and underwriting of health insurance, prescription drug benefit plans and Medicare benefit plans; Providing information about comprehensive healthcare insurance benefit programs
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesProviding business information in the nature of marketing information and business administration information for healthcare insurance services providers
Goods and ServicesProviding information and data in the fields of healthcare, wellness, and prescription medications; Providing information regarding health issues, namely, social determinants on health based on community-based data, evidence-based programs and community needs; Providing information and data about social and environmental conditions affecting access to healthcare; Providing disease awareness information and treatment information in the fields of substance abuse and addiction; Providing a website featuring information about healthcare, wellness, addiction treatment, and prescription medications; Providing healthcare information, namely, providing information about integrated healthcare services provided by a network of healthcare providers including information about healthcare services rendered through health maintenance organizations and preferred provider organizations in the nature of medical, hospital, home healthcare, preventive healthcare treatment and mental therapy services; Providing educational information in the fields of healthcare and wellness

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, September 9, 2019
Primary Code035
First Use Anywhere DateMonday, December 31, 2018
First Use In Commerce DateMonday, December 31, 2018
International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, October 15, 2018
Primary Code036
First Use Anywhere DateMonday, December 31, 2018
First Use In Commerce DateMonday, December 31, 2018
International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, October 15, 2018
Primary Code044
First Use Anywhere DateMonday, December 31, 2018
First Use In Commerce DateMonday, December 31, 2018

Trademark Owner History

Party NameBlue Cross and Blue Shield Association
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChicago, IL 60601
Party NameBlue Cross and Blue Shield Association
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60601
Party NameBlue Cross and Blue Shield Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Trademark Events

Event DateEvent Description
Friday, March 8, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 8, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 8, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 8, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, March 8, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, November 23, 2021REGISTERED-PRINCIPAL REGISTER
Tuesday, October 19, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, October 18, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, August 13, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, August 13, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 6, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, August 4, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, August 4, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, August 4, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 4, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, August 4, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, February 8, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, February 8, 2021NON-FINAL ACTION E-MAILED
Monday, February 8, 2021SU - NON-FINAL ACTION - WRITTEN
Tuesday, February 2, 2021ASSIGNED TO LIE
Friday, January 22, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, January 22, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, January 21, 2021STATEMENT OF USE PROCESSING COMPLETE
Thursday, December 17, 2020USE AMENDMENT FILED
Thursday, January 21, 2021DIVISIONAL PROCESSING COMPLETE
Thursday, December 17, 2020DIVISIONAL REQUEST RECEIVED
Thursday, January 21, 2021SOU EXTENSION 2 GRANTED
Thursday, December 17, 2020SOU EXTENSION 2 FILED
Monday, January 11, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, December 17, 2020TEAS STATEMENT OF USE RECEIVED
Thursday, December 17, 2020TEAS REQUEST TO DIVIDE RECEIVED
Thursday, December 17, 2020SOU TEAS EXTENSION RECEIVED
Tuesday, June 16, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, June 12, 2020SOU EXTENSION 1 GRANTED
Friday, June 12, 2020SOU EXTENSION 1 FILED
Friday, June 12, 2020SOU TEAS EXTENSION RECEIVED
Tuesday, December 17, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 22, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 22, 2019PUBLISHED FOR OPPOSITION
Wednesday, October 2, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 17, 2019LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, September 10, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, September 9, 2019EXAMINER'S AMENDMENT ENTERED
Monday, September 9, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, September 9, 2019EXAMINERS AMENDMENT E-MAILED
Monday, September 9, 2019EXAMINERS AMENDMENT -WRITTEN
Friday, September 6, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, September 6, 2019NON-FINAL ACTION E-MAILED
Friday, September 6, 2019NON-FINAL ACTION WRITTEN
Monday, August 12, 2019PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, July 16, 2019WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, July 3, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 3, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 3, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, July 1, 2019ASSIGNED TO LIE
Tuesday, June 25, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, December 27, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, December 27, 2018NON-FINAL ACTION E-MAILED
Thursday, December 27, 2018NON-FINAL ACTION WRITTEN
Sunday, December 23, 2018ASSIGNED TO EXAMINER
Tuesday, October 16, 2018NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, October 15, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, October 8, 2018NEW APPLICATION ENTERED

Related Keywords

information healthcare providing insurance services about health based treatment data