THIS IS HOW Trademark

Trademark Overview


On Thursday, October 4, 2018, a trademark application was filed for THIS IS HOW with the United States Patent and Trademark Office. The USPTO has given the THIS IS HOW trademark a serial number of 88143311. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, July 18, 2022. This trademark is owned by Blue Cross and Blue Shield Association. The THIS IS HOW trademark is filed in the Paper & Printed Material Products category with the following description:

Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness
this is how

General Information


Serial Number88143311
Word MarkTHIS IS HOW
Filing DateThursday, October 4, 2018
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, July 18, 2022
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 22, 2019

Trademark Statements


Description of MarkThe mark consists of the words "THIS IS HOW" inside a partial rectangle.
Goods and ServicesPrinted materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateMonday, October 15, 2018
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBlue Cross and Blue Shield Association
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60601

Party NameBlue Cross and Blue Shield Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Trademark Events


Event DateEvent Description
Monday, July 18, 2022ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, July 18, 2022ABANDONMENT - NO USE STATEMENT FILED
Friday, December 17, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, December 15, 2021SOU EXTENSION 4 GRANTED
Wednesday, December 15, 2021SOU EXTENSION 4 FILED
Wednesday, December 15, 2021TEAS EXTENSION RECEIVED
Tuesday, June 8, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, June 4, 2021SOU EXTENSION 3 GRANTED
Friday, June 4, 2021SOU EXTENSION 3 FILED
Friday, June 4, 2021TEAS EXTENSION RECEIVED
Friday, January 22, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, January 22, 2021CORRECTED NOA E-MAILED
Thursday, January 21, 2021DIVISIONAL PROCESSING COMPLETE
Thursday, December 17, 2020DIVISIONAL REQUEST RECEIVED
Thursday, January 21, 2021SOU EXTENSION 2 GRANTED
Thursday, December 17, 2020SOU EXTENSION 2 FILED
Monday, January 11, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, December 17, 2020TEAS REQUEST TO DIVIDE RECEIVED
Thursday, December 17, 2020TEAS EXTENSION RECEIVED
Tuesday, June 16, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, June 12, 2020SOU EXTENSION 1 GRANTED
Friday, June 12, 2020SOU EXTENSION 1 FILED
Friday, June 12, 2020TEAS EXTENSION RECEIVED
Tuesday, December 17, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 22, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 22, 2019PUBLISHED FOR OPPOSITION
Wednesday, October 2, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 17, 2019LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, September 10, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, September 9, 2019EXAMINER'S AMENDMENT ENTERED
Monday, September 9, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, September 9, 2019EXAMINERS AMENDMENT E-MAILED
Monday, September 9, 2019EXAMINERS AMENDMENT -WRITTEN
Friday, September 6, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, September 6, 2019NON-FINAL ACTION E-MAILED
Friday, September 6, 2019NON-FINAL ACTION WRITTEN
Monday, August 12, 2019PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, July 16, 2019WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, July 3, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 3, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 3, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, July 1, 2019ASSIGNED TO LIE
Tuesday, June 25, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, December 27, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, December 27, 2018NON-FINAL ACTION E-MAILED
Thursday, December 27, 2018NON-FINAL ACTION WRITTEN
Sunday, December 23, 2018ASSIGNED TO EXAMINER
Tuesday, October 16, 2018NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, October 15, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, October 8, 2018NEW APPLICATION ENTERED IN TRAM