THEY'RE REAL Trademark

Trademark Overview

On Thursday, November 11, 2010, a trademark application was filed for THEY'RE REAL with the United States Patent and Trademark Office. The USPTO has given the THEY'RE REAL trademark a serial number of 85174438. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, April 11, 2022. This trademark is owned by Benefit Cosmetics LLC. The THEY'RE REAL trademark is filed in the Cosmetics & Cleaning Products category with the following description:

cosmetics; mascara
they're real

General Information

Serial Number85174438
Word MarkTHEY'RE REAL
Filing DateThursday, November 11, 2010
Status800 - REGISTERED AND RENEWED
Status DateMonday, April 11, 2022
Registration Number4071771
Registration DateTuesday, December 13, 2011
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 1, 2011

Trademark Statements

Pseudo MarkTHEY ARE REAL
Goods and Servicescosmetics; mascara

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, November 16, 2010
Primary Code003
First Use Anywhere DateThursday, March 31, 2011
First Use In Commerce DateTuesday, May 31, 2011

Trademark Owner History

Party NameBenefit Cosmetics LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSan Francisco, US 94105
Party NameBenefit Cosmetics LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSan Francisco, US 94104
Party NameBenefit Cosmetics LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSan Francisco, US 94104

Trademark Events

Event DateEvent Description
Tuesday, November 16, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, November 15, 2010NEW APPLICATION ENTERED
Monday, October 17, 2011TEAS STATEMENT OF USE RECEIVED
Wednesday, November 17, 2010NOTICE OF PSEUDO MARK MAILED
Wednesday, December 29, 2010ASSIGNED TO EXAMINER
Thursday, December 30, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 19, 2011ASSIGNED TO LIE
Monday, January 24, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, February 9, 2011NOTICE OF PUBLICATION
Monday, February 28, 2011CORRECTION FROM THE IB EXAMINED, NO ACTION IS NEEDED
Tuesday, March 1, 2011PUBLISHED FOR OPPOSITION
Tuesday, April 26, 2011NOA MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, March 5, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, October 17, 2011USE AMENDMENT FILED
Wednesday, October 19, 2011STATEMENT OF USE PROCESSING COMPLETE
Wednesday, October 19, 2011CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, November 7, 2011ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, November 8, 2011ASSIGNED TO LIE
Tuesday, November 8, 2011LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, November 9, 2011NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Tuesday, December 13, 2011REGISTERED-PRINCIPAL REGISTER
Wednesday, March 5, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 7, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, September 14, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, September 14, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, December 15, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, December 15, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, December 13, 2016COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, January 3, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 3, 2017TEAS SECTION 8 & 15 RECEIVED
Tuesday, March 7, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, March 7, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, October 9, 2018NOTICE OF SUIT
Thursday, April 2, 2020NOTICE OF SUIT
Friday, July 31, 2020NOTICE OF SUIT
Tuesday, August 18, 2020NOTICE OF SUIT
Tuesday, July 20, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 13, 2021TEAS SECTION 8 & 9 RECEIVED
Thursday, May 28, 2020NOTICE OF SUIT
Sunday, December 13, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, April 11, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, April 11, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, April 11, 2022REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, April 11, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

real they mascara cosmetics