| Serial Number | 86226154 |
| Word Mark | THETRADEDESK |
| Filing Date | Wednesday, March 19, 2014 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, February 26, 2025 |
| Registration Number | 4624432 |
| Registration Date | Tuesday, October 21, 2014 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 5, 2014 |
| Description of Mark | The mark consists of the words "THETRADEDESK" appearing to the right of a stylized "power" symbol comprised of the letters "T" and "D". |
| Pseudo Mark | THE TRADE DESK |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; services to determine the audience affected by advertisements; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results |
| Goods and Services | providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of digital media measurement, website audience analysis and advertising optimization to host software that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns; computer service, namely, acting as a software-as-a-service provider (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 8, 2014 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, November 12, 2009 |
| First Use In Commerce Date | Thursday, November 12, 2009 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 8, 2014 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, November 12, 2009 |
| First Use In Commerce Date | Thursday, November 12, 2009 |
| Party Name | THE TRADE DESK, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | VENTURA, CA 93001 |
| Party Name | The Trade Desk, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Ventura, CA 93001 |
| Party Name | The Trade Desk, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Ventura, CA 93001 |
| Party Name | The Trade Desk, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Ventura, CA 93001 |
| Event Date | Event Description |
| Monday, June 30, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, March 22, 2014 | NEW APPLICATION ENTERED |
| Tuesday, April 8, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 9, 2014 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Sunday, June 22, 2014 | ASSIGNED TO EXAMINER |
| Wednesday, July 16, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 5, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, October 21, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 5, 2014 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 21, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Friday, October 9, 2015 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Friday, October 9, 2015 | WITHDRAWAL OF ATTORNEY GRANTED |
| Wednesday, April 6, 2016 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, December 21, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, December 21, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, October 12, 2020 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, January 15, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, April 20, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, January 15, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, January 15, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, June 23, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, April 20, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, April 20, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, April 20, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Saturday, October 21, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, November 27, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, February 21, 2025 | POST REGISTRATION ACTION MAILED - SEC. 8 & 9 |
| Tuesday, February 25, 2025 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Wednesday, February 26, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, February 26, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, February 26, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, February 7, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, October 15, 2024 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, January 22, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |