THEN.NOW.ALWAYS. Trademark
Trademark Overview
On Thursday, April 9, 2026, a trademark application was filed for THEN.NOW.ALWAYS. with the United States Patent and Trademark Office. The USPTO has given the THEN.NOW.ALWAYS. trademark a serial number of 99754628. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, April 9, 2026. This trademark is owned by NP IP Holdings LLC. The THEN.NOW.ALWAYS. trademark is filed in the Education & Entertainment Services category with the following description:
Casinos; Conducting and providing facilities for casino gaming contests and tournaments; Entertainment services, namely, casino gaming; Gaming services in the nature of casino gaming; Providing casino services featuring a casino players rewards program; Providing casino services featuring stored value membership cards for redeeming cash, discounts, and other benefits; Night club services; Night clubs; Providing fitness and exercise facilities; Providing swimming pools; Providing bowling alleys; Movie theaters; Entertainment services in the nature of live visual and audio performances by musicians, singers, musical groups, and comedians
General Information
| Serial Number | 99754628 |
| Word Mark | THEN.NOW.ALWAYS. |
| Filing Date | Thursday, April 9, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, April 9, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | THEN NOW ALWAYS |
| Goods and Services | Casinos; Conducting and providing facilities for casino gaming contests and tournaments; Entertainment services, namely, casino gaming; Gaming services in the nature of casino gaming; Providing casino services featuring a casino players rewards program; Providing casino services featuring stored value membership cards for redeeming cash, discounts, and other benefits; Night club services; Night clubs; Providing fitness and exercise facilities; Providing swimming pools; Providing bowling alleys; Movie theaters; Entertainment services in the nature of live visual and audio performances by musicians, singers, musical groups, and comedians |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 9, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | NP IP Holdings LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89135
US |
Trademark Events
| Event Date | Event Description |
| Thursday, April 9, 2026 | NEW APPLICATION ENTERED |
| Thursday, April 9, 2026 | APPLICATION FILING RECEIPT MAILED |
