THEEXCELLENCECOLLECTIONREWARDS.COM Trademark
Trademark Overview
On Wednesday, December 17, 2025, a trademark application was filed for THEEXCELLENCECOLLECTIONREWARDS.COM with the United States Patent and Trademark Office. The USPTO has given the THEEXCELLENCECOLLECTIONREWARDS.COM trademark a serial number of 99552579. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Monday, June 15, 2026. This trademark is owned by Whitecap Bay Investments, B.V.. The THEEXCELLENCECOLLECTIONREWARDS.COM trademark is filed in the Advertising, Business and Retail Services category with the following description:
Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs; Business administration of consumer loyalty programs; Administration of consumer loyalty programs and frequent flyer programs; Administration of a customer loyalty program which provides hotel reward program which allows participants to earn free lodging
and other travel-related benefits, and points to be redeemed for free or
discounted lodging, gifts and merchandise by staying at participating hotels
General Information
| Serial Number | 99552579 |
| Word Mark | THEEXCELLENCECOLLECTIONREWARDS.COM |
| Filing Date | Wednesday, December 17, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, June 15, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 7, 2026 |
Trademark Statements
| Pseudo Mark | THE EXCELLENCE COLLECTION REWARDS COM |
| Goods and Services | Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs; Business administration of consumer loyalty programs; Administration of consumer loyalty programs and frequent flyer programs; Administration of a customer loyalty program which provides hotel reward program which allows participants to earn free lodging
and other travel-related benefits, and points to be redeemed for free or
discounted lodging, gifts and merchandise by staying at participating hotels |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 17, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, December 7, 2020 |
| First Use In Commerce Date | Monday, December 7, 2020 |
Trademark Owner History
| Party Name | Whitecap Bay Investments, B.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 26 - NOT AVAILABLE |
| Address | Amsterdam,Países Bajos 1066EP
NL |
Trademark Events
| Event Date | Event Description |
| Wednesday, December 17, 2025 | NEW APPLICATION ENTERED |
| Wednesday, December 17, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, April 8, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, April 20, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, April 28, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, April 28, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, April 28, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, May 28, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, May 28, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, May 30, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, June 5, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
