THE WISE & THE WOKE WHO GETS TO TELL THE STORY? Trademark
Trademark Overview
On Monday, June 29, 2026, a trademark application was filed for THE WISE & THE WOKE WHO GETS TO TELL THE STORY? with the United States Patent and Trademark Office. The USPTO has given the THE WISE & THE WOKE WHO GETS TO TELL THE STORY? trademark a serial number of 99912420. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, June 29, 2026. This trademark is owned by Brand Equity Entertainment LLC. The THE WISE & THE WOKE WHO GETS TO TELL THE STORY? trademark is filed in the Clothing & Apparel Products and Education & Entertainment Services categories with the following description:
Entertainment services, namely, providing podcasts in the field of sports and current events
Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms
General Information
| Serial Number | 99912420 |
| Word Mark | THE WISE & THE WOKE WHO GETS TO TELL THE STORY? |
| Filing Date | Monday, June 29, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, June 29, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stacked wording "THE WISE & THE WOKE" inside a rounded square speech bubble with a pointer at the bottom left. Below the speech bubble is the wording "Who gets to tell the story?". |
| Goods and Services | Entertainment services, namely, providing podcasts in the field of sports and current events |
| Goods and Services | Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms |
| Pseudo Mark | THE WISE AND THE WOKE WHO GETS TO TELL THE STORY |
| NOT AVAILABLE | "Wise" and "Woke" and "Story" |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 29, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | Sunday, June 1, 2025 |
| First Use In Commerce Date | Thursday, June 25, 2026 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 29, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, June 1, 2025 |
| First Use In Commerce Date | Sunday, June 1, 2025 |
Trademark Owner History
| Party Name | Brand Equity Entertainment LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Newburgh, NY 12550
US |
Trademark Events
| Event Date | Event Description |
| Monday, June 29, 2026 | NEW APPLICATION ENTERED |
| Monday, June 29, 2026 | APPLICATION FILING RECEIPT MAILED |
