THE WISE CHOICE Trademark

Trademark Overview


On Wednesday, February 7, 2007, a trademark application was filed for THE WISE CHOICE with the United States Patent and Trademark Office. The USPTO has given the THE WISE CHOICE trademark a serial number of 77101134. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, March 27, 2019. This trademark is owned by California Raisin Marketing Board, an Instrumentality of the State of California, Deparment of Food and Agriculture. The THE WISE CHOICE trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

[ Arranging and conducting conferences in the field of the nutritional health benefits of raisins and processed raisins ]

[ Online downloadable newsletters in the field of the nutritional health benefits of raisins and processed raisins]

Association services, namely, promoting the interests of raisin growers, packers, processors and producers through commercial advertisements in the form of television, print and electronic media; business marketing services involving the distribution of promotional materials; consulting services related to the business concerns of raisin growers and marketing and sale of raisin products; [distribution of printed advertising and promotional materials;] conducting tradeshows in the field of the nutritional health benefits of raisins and processed raisins

Providing nutritional information in regard to the nutritional health benefits of raisins and processed raisins
the wise choice

General Information


Serial Number77101134
Word MarkTHE WISE CHOICE
Filing DateWednesday, February 7, 2007
Status800 - REGISTERED AND RENEWED
Status DateWednesday, March 27, 2019
Registration Number3491101
Registration DateTuesday, August 26, 2008
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 10, 2008

Trademark Statements


Goods and Services[ Arranging and conducting conferences in the field of the nutritional health benefits of raisins and processed raisins ]
Goods and Services[ Online downloadable newsletters in the field of the nutritional health benefits of raisins and processed raisins]
Goods and ServicesAssociation services, namely, promoting the interests of raisin growers, packers, processors and producers through commercial advertisements in the form of television, print and electronic media; business marketing services involving the distribution of promotional materials; consulting services related to the business concerns of raisin growers and marketing and sale of raisin products; [distribution of printed advertising and promotional materials;] conducting tradeshows in the field of the nutritional health benefits of raisins and processed raisins
Goods and ServicesProviding nutritional information in regard to the nutritional health benefits of raisins and processed raisins

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateWednesday, March 27, 2019
Primary Code009
First Use Anywhere DateWednesday, January 31, 2007
First Use In Commerce DateWednesday, January 31, 2007

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, February 12, 2007
Primary Code035
First Use Anywhere DateWednesday, January 31, 2007
First Use In Commerce DateWednesday, January 31, 2007

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateWednesday, March 27, 2019
Primary Code041
First Use Anywhere DateWednesday, January 31, 2007
First Use In Commerce DateWednesday, January 31, 2007

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, December 13, 2007
Primary Code044
First Use Anywhere DateSunday, October 1, 2006
First Use In Commerce DateSunday, October 1, 2006

Trademark Owner History


Party NameCALIFORNIA DEPARTMENT OF FOOD AND AGRICULTURE
Party Type31 - New Owner After Registration
Legal Entity Type14 - State Agency
AddressSACRAMENTO, CA 95814

Party NameCalifornia Raisin Marketing Board, an Instrumentality of the State of California, Deparment of Food and Agriculture
Party Type30 - Original Registrant
Legal Entity Type14 - State Agency
AddressSacramento, CA 942710001

Party NameCalifornia Raisin Marketing Board, an Instrumentality of the State of California, Deparment of Food and Agriculture
Party Type20 - Owner at Publication
Legal Entity Type14 - State Agency
AddressSacramento, CA 942710001

Party NameCalifornia Raisin Marketing Board, an Instrumentality of the State of California, Deparment of Food and Agriculture
Party Type10 - Original Applicant
Legal Entity Type14 - State Agency
AddressSacramento, CA 942710001

Trademark Events


Event DateEvent Description
Friday, January 12, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, January 12, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 12, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 12, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, August 4, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, March 27, 2019NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Wednesday, March 27, 2019REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, March 27, 2019REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8
Wednesday, March 27, 2019REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED
Wednesday, March 27, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, February 26, 2019TEAS SECTION 8 & 9 RECEIVED
Saturday, August 26, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, September 8, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 6, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, September 18, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, September 18, 2014REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, September 8, 2014TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Wednesday, September 3, 2014POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Thursday, August 28, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, August 13, 2014TEAS SECTION 8 & 15 RECEIVED
Wednesday, July 23, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, August 26, 2008REGISTERED-PRINCIPAL REGISTER
Tuesday, June 10, 2008PUBLISHED FOR OPPOSITION
Wednesday, May 21, 2008NOTICE OF PUBLICATION
Friday, May 2, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, April 30, 2008EXAMINERS AMENDMENT MAILED
Wednesday, April 30, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 30, 2008EXAMINER'S AMENDMENT ENTERED
Wednesday, April 30, 2008EXAMINERS AMENDMENT -WRITTEN
Tuesday, April 29, 2008PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, April 29, 2008WITHDRAWN FROM PUB - SENIOR ATTORNEY REQUEST
Wednesday, April 16, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, April 16, 2008ASSIGNED TO LIE
Friday, April 11, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, April 10, 2008ASSIGNED TO EXAMINER
Thursday, December 13, 2007TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, December 12, 2007CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, December 12, 2007TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, June 12, 2007NON-FINAL ACTION MAILED
Monday, June 11, 2007NON-FINAL ACTION WRITTEN
Tuesday, May 29, 2007ASSIGNED TO EXAMINER
Monday, February 12, 2007NEW APPLICATION ENTERED