| Serial Number | 99574791 |
| Word Mark | THE WHY FACTOR |
| Filing Date | Thursday, January 1, 2026 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, July 20, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 11, 2026 |
| Goods and Services | Printed workbooks and journals in the fields of personal development, faith-based motivation, purpose discovery, and spiritual growth. |
| Goods and Services | Providing temporary use of online non-downloadable software using artificial intelligence for providing digital content and interactive prompts for motivation, personal development, spiritual growth, purpose discovery, and goal alignment |
| Goods and Services | Educational services, namely providing classes, workshops, courses, coaching, seminars, and speaking engagements in the fields of personal development, motivation, faith-based growth, and purpose discovery; Providing online non-downloadable e-books in the fields of personal development, faith-based motivation, purpose discovery, and spiritual growth. |
| Goods and Services | Downloadable software using artificial intelligence for providing digital content and interactive prompts for motivation, personal development, spiritual growth, purpose discovery, and goal alignment; Downloadable e-books in the fields of personal development, faith-based motivation, purpose discovery, and spiritual growth. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 1, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 1, 2026 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 1, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 1, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Why Factor Media LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Petersburg, FL 33702 US |
| Event Date | Event Description |
| Thursday, January 1, 2026 | NEW APPLICATION ENTERED |
| Thursday, January 1, 2026 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, April 21, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 30, 2026 | ASSIGNED TO EXAMINER |
| Thursday, April 30, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, April 30, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, April 30, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, July 9, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, July 9, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, July 9, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, July 11, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |