THE WHY BEHIND THE BUY Trademark
Trademark Overview
On Thursday, February 5, 2026, a trademark application was filed for THE WHY BEHIND THE BUY with the United States Patent and Trademark Office. The USPTO has given the THE WHY BEHIND THE BUY trademark a serial number of 99635319. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, February 5, 2026. This trademark is owned by Longitude Media, LLC. The THE WHY BEHIND THE BUY trademark is filed in the Advertising, Business and Retail Services category with the following description:
Analyzing and compiling business data for Business consulting and research services in the field of decision-making; namely, providing diagnostic analysis of buyer behavior, purchasing influences, and decision dynamics for executives and revenue teams.
General Information
| Serial Number | 99635319 |
| Word Mark | THE WHY BEHIND THE BUY |
| Filing Date | Thursday, February 5, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, February 5, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Analyzing and compiling business data for Business consulting and research services in the field of decision-making; namely, providing diagnostic analysis of buyer behavior, purchasing influences, and decision dynamics for executives and revenue teams. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 5, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, March 1, 2025 |
| First Use In Commerce Date | Saturday, March 1, 2025 |
Trademark Owner History
| Party Name | Longitude Media, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 02 - Partnership |
| Address | Royal Palm Beach, FL 33421 |
Trademark Events
| Event Date | Event Description |
| Thursday, February 5, 2026 | NEW APPLICATION ENTERED |
| Thursday, February 5, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 5, 2026 | APPLICATION FILING RECEIPT MAILED |
