THE WAY UPFRONTS Trademark

Trademark Overview


On Wednesday, June 7, 2023, a trademark application was filed for THE WAY UPFRONTS with the United States Patent and Trademark Office. The USPTO has given the THE WAY UPFRONTS trademark a serial number of 98032461. The federal status of this trademark filing is OPPOSITION PENDING as of Wednesday, December 11, 2024. This trademark is owned by Sugar23, Inc.. The THE WAY UPFRONTS trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Providing a website featuring non-downloadable videos about film and television projects for content creators to pitch film and television projects to corporate brand owners, advertising agencies, and other potential buyers; Organizing and conducting conferences, exhibitions for educational purposes, seminars, classes, workshops and training for marketing and advertising professionals in the entertainment industry for presentation of film and television concepts to corporate brand owners, advertising agencies, and other potential buyers; Providing online non-downloadable audiovisual recordings featuring information about film and television projects to pitch film and television projects to corporate brand owners, advertising agencies, and other potential buyers; Providing online non-downloadable audiovisual recordings featuring a variety of film and television show concepts for presentation to brand owners for potential sponsorship; Conducting conferences for marketing and adver...

Downloadable audiovisual content featuring information and materials for marketing and advertising professionals to present film and television concepts for enhancing their effectiveness in pitching film and television projects to corporate brand owners, advertising agencies and potential buyers; Downloadable audiovisual content featuring information and materials to enable content creators and marketing and advertising professionals to pitch film and television projects to corporate brand owners, advertising agencies and potential buyers; Downloadable audiovisual content featuring a variety of film and television show concepts for presentation to brand owners, advertising agencies and potential buyers for potential sponsorship

Advertising for others; Promotional services for others in the field of film and television for business purposes facilitating interaction among brand owners and content creators, marketing and advertising professionals; Organizing and conducting exhibitions for commercial or advertising purposes to marketing and advertising professionals in the entertainment industry for presentation of film and television concepts to corporate brand owners, advertising agencies, and other potential buyers
the way upfronts

General Information


Serial Number98032461
Word MarkTHE WAY UPFRONTS
Filing DateWednesday, June 7, 2023
Status774 - OPPOSITION PENDING
Status DateWednesday, December 11, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 15, 2024

Trademark Statements


Goods and ServicesProviding a website featuring non-downloadable videos about film and television projects for content creators to pitch film and television projects to corporate brand owners, advertising agencies, and other potential buyers; Organizing and conducting conferences, exhibitions for educational purposes, seminars, classes, workshops and training for marketing and advertising professionals in the entertainment industry for presentation of film and television concepts to corporate brand owners, advertising agencies, and other potential buyers; Providing online non-downloadable audiovisual recordings featuring information about film and television projects to pitch film and television projects to corporate brand owners, advertising agencies, and other potential buyers; Providing online non-downloadable audiovisual recordings featuring a variety of film and television show concepts for presentation to brand owners for potential sponsorship; Conducting conferences for marketing and advertising professionals and content creators in the entertainment industry to pitch film and television projects to corporate brand owners, advertising agencies, and other potential buyers; Conducting conferences for content creators and advertising and marketing professionals to pitch film and television projects to corporate brand owners, advertising agencies, and other potential buyers
Goods and ServicesDownloadable audiovisual content featuring information and materials for marketing and advertising professionals to present film and television concepts for enhancing their effectiveness in pitching film and television projects to corporate brand owners, advertising agencies and potential buyers; Downloadable audiovisual content featuring information and materials to enable content creators and marketing and advertising professionals to pitch film and television projects to corporate brand owners, advertising agencies and potential buyers; Downloadable audiovisual content featuring a variety of film and television show concepts for presentation to brand owners, advertising agencies and potential buyers for potential sponsorship
Pseudo MarkWAY UP FRONTS
Goods and ServicesAdvertising for others; Promotional services for others in the field of film and television for business purposes facilitating interaction among brand owners and content creators, marketing and advertising professionals; Organizing and conducting exhibitions for commercial or advertising purposes to marketing and advertising professionals in the entertainment industry for presentation of film and television concepts to corporate brand owners, advertising agencies, and other potential buyers

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, July 12, 2023
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, July 12, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, July 12, 2023
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSugar23, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90004

Party NameSugar23, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90004

Trademark Events


Event DateEvent Description
Saturday, June 10, 2023NEW APPLICATION ENTERED
Thursday, February 29, 2024NON-FINAL ACTION WRITTEN
Thursday, February 29, 2024NON-FINAL ACTION E-MAILED
Thursday, February 29, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, February 29, 2024NON-FINAL ACTION WRITTEN
Wednesday, July 12, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, February 27, 2024ASSIGNED TO EXAMINER
Thursday, February 29, 2024NON-FINAL ACTION E-MAILED
Thursday, February 29, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, April 16, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, April 16, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, May 6, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 17, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, May 6, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, May 6, 2024FINAL REFUSAL E-MAILED
Monday, May 6, 2024FINAL REFUSAL WRITTEN
Monday, May 6, 2024NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, May 6, 2024TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, May 20, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 4, 2024WITHDRAWN FROM PUB - OG REVIEW QUERY
Thursday, June 27, 2024NON-FINAL ACTION WRITTEN
Monday, July 1, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, July 1, 2024EXAMINERS AMENDMENT -WRITTEN
Thursday, June 27, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, June 27, 2024PREVIOUS ALLOWANCE COUNT WITHDRAWN
Thursday, June 27, 2024NON-FINAL ACTION E-MAILED
Monday, July 1, 2024EXAMINERS AMENDMENT E-MAILED
Monday, July 1, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, July 1, 2024EXAMINER'S AMENDMENT ENTERED
Wednesday, September 25, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 15, 2024PUBLISHED FOR OPPOSITION
Tuesday, October 15, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, December 11, 2024OPPOSITION INSTITUTED NO. 999999
Wednesday, October 16, 2024EXTENSION OF TIME TO OPPOSE RECEIVED
Saturday, December 14, 2024EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED