THE WAY IT SHOULD BE Trademark

Trademark Overview


On Tuesday, February 23, 2010, a trademark application was filed for THE WAY IT SHOULD BE with the United States Patent and Trademark Office. The USPTO has given the THE WAY IT SHOULD BE trademark a serial number of 77942498. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 20, 2021. This trademark is owned by Integrity Mutual Insurance Company. The THE WAY IT SHOULD BE trademark is filed in the Insurance & Financial Services category with the following description:

Insurance underwriting in the field of property, casualty, home, auto, motorcycles and business
the way it should be

General Information


Serial Number77942498
Word MarkTHE WAY IT SHOULD BE
Filing DateTuesday, February 23, 2010
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 20, 2021
Registration Number3909257
Registration DateTuesday, January 18, 2011
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 20, 2010

Trademark Statements


Goods and ServicesInsurance underwriting in the field of property, casualty, home, auto, motorcycles and business

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 20, 2021
Primary Code036
First Use Anywhere DateMonday, November 1, 2010
First Use In Commerce DateMonday, November 1, 2010

Trademark Owner History


Party NameINTEGRITY INSURANCE COMPANY
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCOLUMBUS, OH 43206

Party NameIntegrity Mutual Insurance Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressAppleton, WI 54911

Party NameIntegrity Mutual Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressAppleton, WI 54911

Party NameIntegrity Mutual Insurance Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressAppleton, WI 54911

Trademark Events


Event DateEvent Description
Friday, August 20, 2021CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, January 18, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, March 13, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 13, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, February 6, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, March 22, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, March 22, 2016REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, March 22, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, January 20, 2016TEAS SECTION 8 & 15 RECEIVED
Tuesday, January 18, 2011REGISTERED-PRINCIPAL REGISTER
Tuesday, December 14, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, December 13, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, December 9, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, November 18, 2010STATEMENT OF USE PROCESSING COMPLETE
Thursday, November 4, 2010USE AMENDMENT FILED
Thursday, November 18, 2010CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, November 4, 2010TEAS STATEMENT OF USE RECEIVED
Tuesday, September 14, 2010NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 20, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 20, 2010PUBLISHED FOR OPPOSITION
Tuesday, June 15, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, June 15, 2010ASSIGNED TO LIE
Tuesday, June 1, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 26, 2010ASSIGNED TO EXAMINER
Monday, March 1, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, February 26, 2010NEW APPLICATION ENTERED IN TRAM