| Serial Number | 99457086 |
| Word Mark | THE VELVET EXCHANGE |
| Filing Date | Wednesday, October 22, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 2, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 2, 2026 |
| Goods and Services | Credit card transaction processing services; Providing credit card payment processing services with luxury brand rewards; Financial services, namely, credit card services in the nature of credit card payment processing featuring brand partnership benefits being rebate rewards to customers that make incentivized purchases; Providing financial sponsorship programs to raise money for cultural projects and to support educational scholarships through private member events and experiences, pop-up events and promotional events and experiences and brand activations in partnership with other entities in the fields of luxury lifestyle, beauty, wellness, travel, and fine dining |
| Goods and Services | Promoting the goods and services of others by means of a loyalty rewards card scheme; Promoting the goods and services of others, namely, offering rewards in the nature of branded experiences and promotional sponsorship benefits to customers for credit card use to credit card holders that make incentivized purchases; Marketing and promotional services in the nature of brand promotion through experiential marketing events and brand activations; Brand development and marketing consulting in the fields of luxury goods and services; Arranging and conducting marketing campaigns in the nature of co-marketing partnerships and corporate promotional sponsorships for promoting the goods and services of others; Promoting the goods and services of others through influencer marketing, social media, and web-based content in the fields of beauty, wellness, travel, and fine dining; organizing and conducting marketing campaigns in the nature of collaborations between credit card holders and other brands; Advertising services, namely, promoting the goods and services of others in the field of luxury lifestyle brands through advertisements on a website; Business consulting in the field of lifestyle and luxury brand partnerships; Marketing services, namely, promoting the goods and services of others through promotional sponsorship of luxury lifestyle events; Advertising and marketing consultancy; Organizing and hosting social and promotional events featuring co-branded experiences and luxury brand collaborations and co-marketing collaborations |
| NOT AVAILABLE | "EXCHANGE" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 21, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 22, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Michele Pelafas Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Elmhurst, IL 60126 US |
| Party Name | Michele Pelafas Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Elmhurst, IL 60126 US |
| Event Date | Event Description |
| Wednesday, October 22, 2025 | NEW APPLICATION ENTERED |
| Wednesday, October 22, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, October 22, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, March 9, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, April 7, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, April 7, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, April 7, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, April 21, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 21, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, April 21, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, April 22, 2026 | FINAL REFUSAL WRITTEN |
| Wednesday, April 22, 2026 | FINAL REFUSAL E-MAILED |
| Wednesday, April 22, 2026 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Friday, May 1, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, May 1, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Friday, May 1, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, May 1, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Friday, May 1, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 27, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 2, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 2, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |