| Serial Number | 78746183 |
| Word Mark | THE VALUE OF BLUE |
| Filing Date | Thursday, November 3, 2005 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Monday, December 5, 2016 |
| Registration Number | 3148694 |
| Registration Date | Tuesday, September 26, 2006 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 4, 2006 |
| Goods and Services | Prepaid financing and administration of medical, hospital and related health care services |
| Goods and Services | Comprehensive health care benefit programs, including those rendered through a [ health maintenance organization and ] preferred provider organization, namely, physician, [ dental, ] hospital, [ home health care, ] preventive health treatment, [ therapy, ] pharmacy [, and ambulatory ] services |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 8, 2005 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, April 15, 2001 |
| First Use In Commerce Date | Sunday, April 15, 2001 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 8, 2005 |
| Primary Code | 044 |
| First Use Anywhere Date | Sunday, April 15, 2001 |
| First Use In Commerce Date | Sunday, April 15, 2001 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Event Date | Event Description |
| Tuesday, November 8, 2005 | NEW APPLICATION ENTERED |
| Wednesday, June 14, 2006 | NOTICE OF PUBLICATION |
| Tuesday, July 4, 2006 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 26, 2006 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, September 6, 2012 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, September 24, 2012 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, May 9, 2006 | ASSIGNED TO EXAMINER |
| Thursday, May 11, 2006 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, May 12, 2006 | ASSIGNED TO LIE |
| Friday, May 19, 2006 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, September 6, 2012 | TEAS SECTION 8 & 15 RECEIVED |
| Saturday, September 26, 2015 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, September 23, 2016 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, December 5, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, April 12, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, April 12, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, October 30, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, September 24, 2012 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, September 24, 2012 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Friday, September 23, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, December 5, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, December 5, 2016 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, December 5, 2016 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, March 8, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, October 30, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 8, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, March 8, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 8, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, March 8, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, September 26, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |