| Serial Number | 78375327 |
| Word Mark | THE UNEXPECTED WISCONSIN |
| Filing Date | Friday, February 27, 2004 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, September 12, 2025 |
| Registration Number | 2928931 |
| Registration Date | Tuesday, March 1, 2005 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 7, 2004 |
| Goods and Services | Promoting tourism in Wisconsin; dissemination of advertising for others; dissemination of advertising for others via an on-line electronic communications network |
| NOT AVAILABLE | "WISCONSIN" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, September 12, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, February 17, 2004 |
| First Use In Commerce Date | Tuesday, February 17, 2004 |
| Party Name | EAU CLAIRE AREA CONVENTION AND VISITORS BUREAU, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | EAU CLAIRE, WI 54702 |
| Party Name | Chippewa Valley Convention & Visitors Bureau, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Eau Claire, WI 54701 |
| Party Name | Chippewa Valley Convention & Visitors Bureau, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Eau Claire, WI 54701 |
| Party Name | Chippewa Valley Convention & Visitors Bureau, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Eau Claire, WI 54701 |
| Event Date | Event Description |
| Friday, September 24, 2004 | ASSIGNED TO LIE |
| Monday, October 4, 2004 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, March 16, 2004 | NEW APPLICATION ENTERED |
| Thursday, September 16, 2004 | ASSIGNED TO EXAMINER |
| Friday, September 17, 2004 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, September 17, 2004 | EXAMINERS AMENDMENT E-MAILED |
| Friday, September 17, 2004 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 17, 2004 | NOTICE OF PUBLICATION |
| Tuesday, December 7, 2004 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 1, 2005 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 21, 2010 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, June 2, 2010 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, February 12, 2014 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, October 22, 2014 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, November 6, 2014 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, November 6, 2014 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, May 6, 2010 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Friday, August 27, 2010 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, November 6, 2014 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, January 28, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 1, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, September 12, 2025 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Thursday, November 6, 2014 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |