THE ULTIMATE CHOICE Trademark
Trademark Overview
On Friday, December 1, 2006, a trademark application was filed for THE ULTIMATE CHOICE with the United States Patent and Trademark Office. The USPTO has given the THE ULTIMATE CHOICE trademark a serial number of 77054780. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, August 25, 2017. This trademark is owned by Ameritas Holding Company. The THE ULTIMATE CHOICE trademark is filed in the Insurance & Financial Services category with the following description:
Underwriting and administration of group dental insurance products
General Information
| Serial Number | 77054780 |
| Word Mark | THE ULTIMATE CHOICE |
| Filing Date | Friday, December 1, 2006 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, August 25, 2017 |
| Registration Number | 3279219 |
| Registration Date | Tuesday, August 14, 2007 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 29, 2007 |
Trademark Statements
| Goods and Services | Underwriting and administration of group dental insurance products |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 5, 2006 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, August 15, 2005 |
| First Use In Commerce Date | Monday, August 15, 2005 |
Trademark Owner History
| Party Name | Ameritas Holding Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Lincoln, NE 68510 |
| Party Name | Ameritas Holding Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Lincoln, NE 68510 |
| Party Name | Ameritas Holding Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Lincoln, NE 68510 |
Trademark Events
| Event Date | Event Description |
| Friday, August 25, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, August 25, 2017 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, August 25, 2017 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, August 24, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, July 13, 2017 | TEAS SECTION 8 & 9 RECEIVED |
| Sunday, August 14, 2016 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, July 18, 2013 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, July 18, 2013 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, July 18, 2013 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, July 3, 2013 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, August 14, 2007 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 29, 2007 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 9, 2007 | NOTICE OF PUBLICATION |
| Monday, April 2, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, March 30, 2007 | ASSIGNED TO LIE |
| Wednesday, March 7, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 7, 2007 | ASSIGNED TO EXAMINER |
| Tuesday, December 5, 2006 | NEW APPLICATION ENTERED IN TRAM |
