THE ULTIMATE CHOICE Trademark
Trademark Overview
On Monday, May 6, 1991, a trademark application was filed for THE ULTIMATE CHOICE with the United States Patent and Trademark Office. The USPTO has given the THE ULTIMATE CHOICE trademark a serial number of 74163546. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, December 20, 2003. This trademark is owned by AMERITAS LIFE INSURANCE CORP.. The THE ULTIMATE CHOICE trademark is filed in the Insurance & Financial Services category with the following description:
group dental insurance underwriting services
General Information
| Serial Number | 74163546 |
| Word Mark | THE ULTIMATE CHOICE |
| Filing Date | Monday, May 6, 1991 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, December 20, 2003 |
| Registration Number | 1759236 |
| Registration Date | Tuesday, March 16, 1993 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 31, 1992 |
Trademark Statements
| Goods and Services | group dental insurance underwriting services |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, December 20, 2003 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, October 31, 1990 |
| First Use In Commerce Date | Tuesday, April 30, 1991 |
Trademark Owner History
| Party Name | AMERITAS LIFE INSURANCE CORP. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Lincoln, NE 68510 |
| Party Name | AMERITAS LIFE INSURANCE CORP. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Lincoln, NE 68510 |
| Party Name | AMERITAS LIFE INSURANCE CORP. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Lincoln, NE 68510 |
Trademark Events
| Event Date | Event Description |
| Saturday, December 20, 2003 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, August 25, 1999 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, March 16, 1999 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, March 16, 1993 | REGISTERED-PRINCIPAL REGISTER |
| Monday, January 25, 1993 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, January 25, 1993 | ASSIGNED TO EXAMINER |
| Tuesday, January 12, 1993 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, December 11, 1992 | USE AMENDMENT FILED |
| Tuesday, June 23, 1992 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 31, 1992 | PUBLISHED FOR OPPOSITION |
| Friday, February 28, 1992 | NOTICE OF PUBLICATION |
| Wednesday, November 6, 1991 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, October 21, 1991 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, August 28, 1991 | NON-FINAL ACTION MAILED |
| Monday, August 12, 1991 | ASSIGNED TO EXAMINER |
