| Serial Number | 88015208 |
| Word Mark | THE TRADE DESK |
| Filing Date | Tuesday, June 26, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Monday, March 3, 2025 |
| Registration Number | 5622883 |
| Registration Date | Tuesday, December 4, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 18, 2018 |
| Goods and Services | Advertising services, namely, placement and dissemination of advertising for others via an on-line communications network; business marketing, promotions, and advertising consulting services; providing advertising campaign management services in the nature of tracking, analyzing, and reporting on consumer data, demographics, and consumer behavioral information, computer network use and users for business purposes, and consumer responses to advertisements and promotional materials; management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others; conducting market research and consumer research; consumer purchase and behavior research services; advertising research services; advertising and advertisement services; advertising by transmission of online publicity for third parties through electronic communications networks; advertising via electronic media and specifically the internet; dissemination of advertising for others via the internet; mediation of advertising; media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media to optimize sales results |
| Goods and Services | Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links in real time; design and development services for others of software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; software-as-a-service (SaaS) services featuring software for digital media measurement, website audience analysis and advertising; software-as-a-service (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, June 30, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, November 12, 2009 |
| First Use In Commerce Date | Thursday, November 12, 2009 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, June 30, 2018 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, November 12, 2009 |
| First Use In Commerce Date | Thursday, November 12, 2009 |
| Party Name | THE TRADE DESK, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | VENTURA, CA 93001 |
| Party Name | The Trade Desk, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Ventura, CA 93001 |
| Party Name | The Trade Desk, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Ventura, CA 93001 |
| Party Name | The Trade Desk, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Ventura, CA 93001 |
| Event Date | Event Description |
| Friday, June 29, 2018 | NEW APPLICATION ENTERED |
| Tuesday, September 18, 2018 | PUBLISHED FOR OPPOSITION |
| Saturday, June 30, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, July 30, 2018 | ASSIGNED TO EXAMINER |
| Thursday, August 2, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, August 2, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, August 2, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, August 2, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, August 2, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, August 13, 2018 | ASSIGNED TO LIE |
| Wednesday, August 29, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, April 20, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, September 18, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 4, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Friday, December 21, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, December 21, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, April 20, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, April 20, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Wednesday, April 20, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 15, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, December 4, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, November 27, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, January 22, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, February 20, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, February 20, 2025 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Tuesday, February 25, 2025 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Monday, March 3, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, March 3, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |