| Serial Number | 77456021 |
| Word Mark | THE THIRD ACT: |
| Filing Date | Wednesday, April 23, 2008 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 5, 2018 |
| Registration Number | 4105819 |
| Registration Date | Tuesday, February 28, 2012 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 6, 2010 |
| Indication of Colors claimed | The color(s) black and gray is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of black handwritten letters "THE THIRD ACT:" over a handwritten curved line, on gray tape. |
| Goods and Services | Developing marketing strategies and concepts; promoting the goods and services of others by distributing advertising materials and creative materials integrating the goods and services through a variety of methods; developing promotional campaigns for businesses; preparing promotional and merchandising material for others; consumer marketing research and marketing analysis services; production and distribution of branded advertisements and brand integrated content for others across marketing channels, namely, print channels, broadcast channels, global computer network channels and through events and promotions; Brand concept and brand development services for corporate and individual clients; creation and brand establishment of copyrightable materials, trademarks, trade names and domain names; production of television commercials; audio and video production of advertising matter and commercials; distribution of advertising media, advertising materials, and creative materials containing or identifying the brands of others for advertising purposes; Business consultation and management regarding production activities, namely, management of content creators, talent, and vendors; Assisting with the formation, negotiation, and business management of television production contracts; Assisting with the formation, negotiation, and business management of talent contracts; Developing, providing and disseminating advertising materials, promotional materials, advertising media and materials, and creative materials containing the brands of others, namely, integrating advertising media and materials and creative materials containing the brands of others into various media programming; developing creative content containing or identifying brands of others for advertising purposes; advertising services in the field of product placement; advertising services in the field of brand integration; distributing advertising media and materials and creative materials containing and identifying the brands of others for advertising purposes across marketing channels, namely, print channels, broadcast channels and global computer network channels; distribution of advertising materials for promoting or establishing brands of others across marketing channels, namely, print channels, broadcast channels, global computer network channels and through events and promotions; Advertising and publicity services, namely, promoting the goods, services, and brand identity of others by distribution of materials to promote brands of others; preparing and placing advertisements of others; arranging and conducting marketing promotional events for others |
| Goods and Services | Computer services in the fields of electronic commerce, advertising and marketing, namely, designing and implementing network websites; designing and implementing electronic commerce software applications and designing and implementing information technology computer network systems for others; graphic illustration services for others; product development of promotional goods for others |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 5, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, December 31, 2007 |
| First Use In Commerce Date | Monday, December 31, 2007 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 5, 2018 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, December 31, 2007 |
| First Use In Commerce Date | Monday, December 31, 2007 |
| Party Name | Digitas, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Boston, MA 02110 |
| Party Name | Digitas, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Boston, MA 02110 |
| Party Name | Digitas, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Boston, MA 02110 |
| Event Date | Event Description |
| Friday, October 5, 2018 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, February 28, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, February 28, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, January 21, 2012 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, January 20, 2012 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Wednesday, January 18, 2012 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, December 23, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, December 23, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, December 19, 2011 | ASSIGNED TO LIE |
| Friday, December 16, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 17, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 17, 2011 | NON-FINAL ACTION E-MAILED |
| Friday, June 17, 2011 | SU - NON-FINAL ACTION - WRITTEN |
| Wednesday, June 8, 2011 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, June 1, 2011 | USE AMENDMENT FILED |
| Monday, June 6, 2011 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, June 1, 2011 | TEAS STATEMENT OF USE RECEIVED |
| Friday, December 3, 2010 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, December 1, 2010 | EXTENSION 1 GRANTED |
| Wednesday, December 1, 2010 | EXTENSION 1 FILED |
| Wednesday, December 1, 2010 | TEAS EXTENSION RECEIVED |
| Tuesday, June 1, 2010 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 6, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 6, 2010 | PUBLISHED FOR OPPOSITION |
| Thursday, March 4, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, March 4, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, March 4, 2010 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, March 4, 2010 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 4, 2010 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 4, 2010 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, February 26, 2010 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Friday, February 19, 2010 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Thursday, February 11, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, February 5, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, February 5, 2010 | EXAMINER'S AMENDMENT ENTERED |
| Friday, February 5, 2010 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, February 5, 2010 | EXAMINERS AMENDMENT E-MAILED |
| Friday, February 5, 2010 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, January 8, 2010 | AMENDMENT FROM APPLICANT ENTERED |
| Friday, January 8, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, January 5, 2010 | ASSIGNED TO LIE |
| Monday, January 4, 2010 | PAPER RECEIVED |
| Friday, November 27, 2009 | NOTIFICATION OF SUBSEQUENT FINAL EMAILED |
| Friday, November 27, 2009 | CONTINUATION OF FINAL REFUSAL E-MAILED |
| Friday, November 27, 2009 | ACTION CONTINUING A FINAL - COMPLETED |
| Wednesday, November 4, 2009 | AMENDMENT FROM APPLICANT ENTERED |
| Wednesday, November 4, 2009 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, November 4, 2009 | ASSIGNED TO LIE |
| Wednesday, October 21, 2009 | PAPER RECEIVED |
| Friday, April 17, 2009 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Friday, April 17, 2009 | FINAL REFUSAL E-MAILED |
| Friday, April 17, 2009 | FINAL REFUSAL WRITTEN |
| Saturday, February 14, 2009 | AMENDMENT FROM APPLICANT ENTERED |
| Saturday, February 14, 2009 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, February 13, 2009 | ASSIGNED TO LIE |
| Thursday, February 12, 2009 | PAPER RECEIVED |
| Monday, August 4, 2008 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, August 4, 2008 | NON-FINAL ACTION E-MAILED |
| Monday, August 4, 2008 | NON-FINAL ACTION WRITTEN |
| Friday, July 25, 2008 | ASSIGNED TO EXAMINER |
| Tuesday, April 29, 2008 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Monday, April 28, 2008 | NEW APPLICATION ENTERED IN TRAM |