THE TEXTURE OF CHANGE Trademark

Trademark Overview

On Wednesday, April 5, 2023, a trademark application was filed for THE TEXTURE OF CHANGE with the United States Patent and Trademark Office. The USPTO has given the THE TEXTURE OF CHANGE trademark a serial number of 97980911. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, November 18, 2025. This trademark is owned by L'Oreal USA Creative, Inc.. The THE TEXTURE OF CHANGE trademark is filed in the Education & Entertainment Services category with the following description:

Educational services, namely, providing virtual, in-person, and online training to support texture inclusivity curriculums across cosmetology schools, and providing virtual, in-person, and online training in the field of textured hair, and distribution of training materials and hair tools in connection therewith
the texture of change

General Information

Serial Number97980911
Word MarkTHE TEXTURE OF CHANGE
Filing DateWednesday, April 5, 2023
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, November 18, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 2, 2024

Trademark Statements

Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesEducational services, namely, providing virtual, in-person, and online training to support texture inclusivity curriculums across cosmetology schools, and providing virtual, in-person, and online training in the field of textured hair, and distribution of training materials and hair tools in connection therewith
Description of MarkThe mark consists of the words "THE TEXTURE OF CHANGE" stacked vertically, with an image of a comb substituting for the final letter "E" in "THE", "TEXTURE" and "CHANGE".

Classification Information

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, May 1, 2023
Primary Code041
First Use Anywhere DateThursday, March 30, 2023
First Use In Commerce DateThursday, March 30, 2023

Trademark Owner History

Party NameL'OREAL USA S/D, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001
Party NameL'OREAL USA S/D, INC.
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001
Party NameL'Oreal USA Creative, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Trademark Events

Event DateEvent Description
Saturday, April 8, 2023NEW APPLICATION ENTERED
Monday, May 1, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, May 2, 2023NOTICE OF DESIGN SEARCH CODE E-MAILED
Sunday, December 31, 2023ASSIGNED TO EXAMINER
Monday, January 8, 2024NON-FINAL ACTION WRITTEN
Monday, January 8, 2024NON-FINAL ACTION E-MAILED
Monday, January 8, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, January 31, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, February 21, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, February 21, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 21, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, February 22, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 13, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 2, 2024PUBLISHED FOR OPPOSITION
Tuesday, April 2, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 4, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, June 12, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, June 12, 2024SOU EXTENSION 1 FILED
Wednesday, June 12, 2024SOU EXTENSION 1 GRANTED
Wednesday, June 12, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, April 15, 2025SOU TEAS EXTENSION RECEIVED
Thursday, July 31, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, April 15, 2025SOU EXTENSION 2 FILED
Thursday, July 31, 2025SOU EXTENSION 2 GRANTED
Thursday, July 31, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 29, 2025SOU TEAS EXTENSION RECEIVED
Wednesday, October 29, 2025SOU EXTENSION 3 FILED
Wednesday, October 29, 2025SOU EXTENSION 3 GRANTED
Thursday, October 30, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, November 6, 2025TEAS REQUEST TO DIVIDE RECEIVED
Thursday, November 6, 2025DIVISIONAL REQUEST RECEIVED
Thursday, November 13, 2025DIVISIONAL PROCESSING COMPLETE
Thursday, November 6, 2025NOTICE OF ALLOWANCE CANCELLED
Thursday, November 13, 20251(B) BASIS DELETED; PROCEED TO REGISTRATION

Related Keywords

change texture training person hair virtual online providing therewith textured field distribution