THE TEXTURE OF CHANGE Trademark
Trademark Overview
On Wednesday, April 5, 2023, a trademark application was filed for THE TEXTURE OF CHANGE with the United States Patent and Trademark Office. The USPTO has given the THE TEXTURE OF CHANGE trademark a serial number of 97873839. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Wednesday, June 12, 2024. This trademark is owned by L'Oreal USA Creative, Inc.. The THE TEXTURE OF CHANGE trademark is filed in the Insurance & Financial Services and Education & Entertainment Services categories with the following description:
Educational services, namely, providing virtual, in-person, and online training to support texture inclusivity curriculums across cosmetology schools, and providing virtual, in-person, and online training in the field of textured hair, and distribution of training materials and hair tools in connection therewith
Providing grants to cosmetology schools to support student funding of kits with textured hair mannequins
General Information
| Serial Number | 97873839 |
| Word Mark | THE TEXTURE OF CHANGE |
| Filing Date | Wednesday, April 5, 2023 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Wednesday, June 12, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 2, 2024 |
Trademark Statements
| Goods and Services | Educational services, namely, providing virtual, in-person, and online training to support texture inclusivity curriculums across cosmetology schools, and providing virtual, in-person, and online training in the field of textured hair, and distribution of training materials and hair tools in connection therewith |
| Description of Mark | The mark consists of the words "THE TEXTURE OF CHANGE" stacked vertically, with an image of a comb substituting for the final letter "E" in "THE", "TEXTURE" and "CHANGE". |
| Goods and Services | Providing grants to cosmetology schools to support student funding of kits with textured hair mannequins |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 1, 2023 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 1, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, March 30, 2023 |
| First Use In Commerce Date | Thursday, March 30, 2023 |
Trademark Owner History
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
Trademark Events
| Event Date | Event Description |
| Monday, May 1, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, April 8, 2023 | NEW APPLICATION ENTERED |
| Sunday, December 31, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, May 2, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, January 8, 2024 | NON-FINAL ACTION WRITTEN |
| Monday, January 8, 2024 | NON-FINAL ACTION E-MAILED |
| Monday, January 8, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, January 31, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, February 21, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 21, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, February 21, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, February 22, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, April 2, 2024 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 13, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 2, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 4, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 15, 2025 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, June 12, 2024 | SOU EXTENSION 1 GRANTED |
| Wednesday, June 12, 2024 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, June 12, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, June 12, 2024 | SOU EXTENSION 1 FILED |
