THE TASTE YOU LOVE SINCE 1920 Trademark

Trademark Overview


On Thursday, June 4, 2009, a trademark application was filed for THE TASTE YOU LOVE SINCE 1920 with the United States Patent and Trademark Office. The USPTO has given the THE TASTE YOU LOVE SINCE 1920 trademark a serial number of 77751772. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, December 1, 2017. This trademark is owned by Unilever Supply Chain, Inc.. The THE TASTE YOU LOVE SINCE 1920 trademark is filed in the Staple Food Products category with the following description:

Ice cream, water ices, frozen confections
the taste you love since 1920

General Information


Serial Number77751772
Word MarkTHE TASTE YOU LOVE SINCE 1920
Filing DateThursday, June 4, 2009
Status710 - CANCELLED - SECTION 8
Status DateFriday, December 1, 2017
Registration Number3951460
Registration DateTuesday, April 26, 2011
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 8, 2009

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Disclaimer with Predetermined Text"SINCE 1920"
Description of MarkThe mark consists of two concentric circles with a decorative border of ruffled edges, which contains the wording "THE TASTE YOU LOVE" between the two concentric circles and surrounding the image of a man depicted in caricature form wearing a hat and a bow tie and holding an ice pop, with the terms "SINCE 1920" depicted on a banner overlapping the bottom of the circular design.
Goods and ServicesIce cream, water ices, frozen confections

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, December 1, 2017
Primary Code030
First Use Anywhere DateSunday, March 1, 2009
First Use In Commerce DateSunday, March 1, 2009

Trademark Owner History


Party NameCONOPCO, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressENGLEWOOD CLIFFS, NJ 07632

Party NameCONOPCO, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressENGLEWOOD CLIFFS, NJ 07632

Party NameUnilever Supply Chain, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressClinton, CT 06413

Party NameUnilever Supply Chain, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressClinton, CT 06413

Party NameUnilever Supply Chain, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressClinton, CT 06413

Trademark Events


Event DateEvent Description
Friday, December 1, 2017CANCELLED SEC. 8 (6-YR)
Tuesday, February 12, 2013APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, February 12, 2013TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, December 19, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, November 23, 2011APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, November 23, 2011TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, November 2, 2011AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 26, 2011REGISTERED-PRINCIPAL REGISTER
Thursday, March 24, 2011NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, March 23, 2011LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, March 23, 2011ASSIGNED TO LIE
Tuesday, March 22, 2011ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, March 4, 2011STATEMENT OF USE PROCESSING COMPLETE
Monday, February 14, 2011USE AMENDMENT FILED
Friday, March 4, 2011CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, February 14, 2011TEAS STATEMENT OF USE RECEIVED
Tuesday, August 3, 2010NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sunday, August 1, 2010EXTENSION 1 GRANTED
Sunday, August 1, 2010EXTENSION 1 FILED
Sunday, August 1, 2010TEAS EXTENSION RECEIVED
Tuesday, March 2, 2010NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 8, 2009OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 8, 2009PUBLISHED FOR OPPOSITION
Monday, November 2, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, November 2, 2009ASSIGNED TO LIE
Friday, October 16, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 13, 2009TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, October 13, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, October 13, 2009TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, July 23, 2009NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, July 23, 2009NON-FINAL ACTION E-MAILED
Thursday, July 23, 2009NON-FINAL ACTION WRITTEN
Thursday, July 23, 2009ASSIGNED TO EXAMINER
Tuesday, June 9, 2009NOTICE OF DESIGN SEARCH CODE MAILED
Monday, June 8, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, June 8, 2009NEW APPLICATION ENTERED IN TRAM